Vivitar Turns Up the Tunes with the Launch of KidsTech Audio Line in Toys “R” Us Stores

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New Range Features Perfect Stocking Stuffer Goodies, Including Volume Limiting Headphones, Light-Up Speakers and Cables, Wall Chargers, and More

New KidsTech Audio Line from Vivitar

Vivitar, a legacy family brand of fun and affordable tech products, is unveiling its new KidsTech Audio Line, which includes a range of headphones, speakers, and charging accessories. The focus of the line is the new volume limiting headphones, which come in both bluetooth and stereo models. The new additions are set to be available in all Toys “R” Us stores nationwide today, just in time for holiday shopping.

With parents expressing more and more interest in safe technology for their children, Vivitar has expanded its line to include safe options without sacrificing fun. Along with the headphones and speakers, the line also includes a wall charger, light-up cables, and external power bank to accommodate the new audio products. The full line includes:

VA50011: KidsTech Stereo Headphones (MSRP $12.99)
Compatible with nearly every device including smart phones, MP3’s, and tablets
Adjustable headband and comfortable earcups allow these headphones to fit snugly on kids of all ages
Volume limiting technology keeps kids ears safe while listening to their favorite tunes
Available in red, blue, pink, and purple

VA50012BT: KidsTech Bluetooth Headphones (MSRP $19.99)
Compatible with all bluetooth devices
Comes with comfortable earcups and a rechargeable battery with USB cord
Volume limiting headphones which allow allow you to skip, pause, and rewind music tracks
Available in red, blue, pink, and purple

VA60011BT: KidsTech Flexible Speaker (MSRP $11.99)
Bluetooth speaker allows you to stream and listen to music wirelessly
Flexible handle makes it easy to hang or rest the speaker on any surface
Speaker lights up for additional fun!

VA60012BT: KidsTech Bluetooth Long Speaker (MSRP $14.99)
Bluetooth speaker allows you to stream and listen to music wirelessly
Rechargeable battery comes with USB charging cable
Also includes a 3.5mm AUX cable for non-bluetooth devices

VA20011: KidsTech Assorted Wall Charger (MSRP $5.99)
2.4 AMP dual USB wall charger
Compatible with mobile phones, power packs, and iPads/tablets

VA30011: KidsTech 4000MAH Power Boost (MSRP $12.99)
Strong lithium ion battery for a powerful performance
Compatible with Android, iPhone, and Samsung devices
Provides up to 2 full charges for your devices

VA40011: KidsTech 5FT Braided Lightning Cable (MSRP $9.99)
5 ft cord allows you to continue using your device while charging from even the hard-to-reach ports
USB charger is compatible with the latest iPod’s, iPhone’s, and iPad’s

“Toys R Us is the premier retailer for children’s products, and we’re thrilled at the opportunity to offer our Vivitar products at one of the most influential stores in the country,” says Melissa Hoistion, Director of Marketing at Vivitar. “Vivitar has been making audio products for adults for many years, and after seeing more and more children and tweens becoming tech savvy, we knew we had to create a safe, affordable line just for them.”

These products are now on sale at all Toys R Us locations nationwide. For more information, please visit

About Vivitar
Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit or follow the company on social media at Facebook, Twitter, YouTube and Instagram.


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Dan Capawana
Resound Marketing for Vivitar
+1 609-279-0050 Ext: 109
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