Willow, the World’s First Hanging-Window Pillow Designed Specifically for Car Travel, Surpasses Goal on Kickstarter

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Allowing car passengers to use their favorite pillow, new device engineered to hang from the inside of any car window and be adjusted to achieve the best sleeping position

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It’s gratifying to see crowdfunders respond so positively to our new travel pillow made especially for car passengers who need to get some rest

Crowdfunding backers looking to pick up some shut-eye during car trips have invested more than $2,500 to push the Willow, the world’s first hanging car window pillow, past its campaign goal on Kickstarter.

“It’s gratifying to see crowdfunders respond so positively to our new travel pillow made especially for car passengers who need to get some rest,” said Willow Creator Jason Junod. “Nearly everyone has a ‘special pillow,’ and I think backers have been responsive to the Willow since it’s made so you can use your favorite pillow to get some quality sleep on any car trip.”

With its name derived from the words ‘window’ and ‘pillow,’ the Willow comes in two pieces that includes a mounting bar and a pillowcase. The mounting bar is made of a sturdy vertical plastic, is wrapped in black fabric and has hook Velcro (the tough part of Velcro) and a bendable plastic clip at the top of the bar that can rotate 360 degrees - allowing it to adjust to any curved window.

The standard-size pillowcase is designed with its back side made entirely of loop Velcro (the soft part of Velcro), and material underneath that’s an extremely rigid black nylon fabric, while the front side is a sweatshirt fleece composed of a polyester/cotton blend that’s breathable and super soft. In addition, there’s a sleeve inside the pillowcase that prevents the pillow from falling out.

“To use the Willow, you simply put your pillow in the pillowcase, roll down the car window, hook the plastic clip attached to the mounting bar onto the window, roll the window all the way up, and attach the backside of the pillowcase to the mounting bar,” Junod said. “From there, it’s just a matter of adjusting the bar and pillowcase location to find your most comfortable sleeping position.”

The Willow is designed with an additional sleeve on the outside corner of the pillowcase that allows the pillowcase and mounting bar to be rolled into it, making it compactable and portable.

The Willow is available in two colors, navy or gray, during the initial crowdfunding – with more possible color options to be added throughout the Kickstarter campaign.

Early crowdfunders who back the product can purchase one for $25 while the early-bird special lasts. The regular price for the Willow for the remainder of the crowdfunding campaign is $30, with a two-pack available for $50 – and more discounts available when multiple packs are purchased.

Junod came up with the idea for the Willow after traveling by car for several hours over many months to visit a sick relative.

“I initially created The Willow for personal use, but realized many families who are constantly driving back and forth, especially those with children, could really benefit from a product like this,” he said. “With the Willow, you can hang your favorite pillow on any window using our innovative design and get the best sleep you’ve ever had in a car.”

For more information or to purchase the Willow at a crowdfunding discount, and at a special introductory price while supplies last, visit the Willow campaign page on Kickstarter.

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Ron Whittington
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