Syntasa Welcomes New Hires to Meet Growing Demand in EMEA for Its Predictive Behavioral Analytics Solution

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Syntasa announces the addition of six new members to its London team: Bal Basra, Steve Ferrett, Ashley Gibbons, Seumas Marr, Simon Ricketts, and Lindsey Williams.

SYNTASA, the leader in Predictive Behavioral Analytics, today announced the addition of six new members to its team in London: Bal Basra as Solutions Consultant; Steve Ferrett as Deployment Manager; Ashley Gibbons as Sales Executive; Seumas Marr as Account Development Manager; Simon Ricketts as Customer Engagement Director; and Lindsey Williams as Senior Consultant.

In response to the region’s growing demand for Predictive Behavioral Analytics, Syntasa has been diligently building a team of experts to deliver on customer requirements. The new team members in London will be led by David Searle, Vice President of Global Sales. Together, they will enable Syntasa to seamlessly service its international customers and deliver an enterprise platform which unifies customer data and accelerates data science projects. The platform also supports GDPR compliance efforts, sitting within the enterprise architecture and helping enterprises process and identify sensitive customer and enterprise data.

With expanding capabilities and a growing client roster, Syntasa is experiencing explosive growth in the region. “The technical expertise of these high-caliber team members is going to greatly benefit our current and future customers,” says Jay Marwaha, President and CEO of Syntasa. “As a result, our EMEA operations are absolutely poised to grow even faster than expected.”

As the leader in Predictive Behavioral Analytics, Syntasa is helping enterprises generate real-time, actionable customer insight to enhance the customer experience and drive conversions. The company is headquartered in the Washington, DC metropolitan area with an office in London. Syntasa’s software can be installed on-premise, allowing the enterprise to integrate individual-level clickstream data with sensitive enterprise data. By leveraging open-source technologies, Syntasa seamlessly fits in the new enterprise big data analytics ecosystem and provides easy-to-use behavioral analytics applications which significantly reduce time-to-value. For more information, visit or follow @SYNTASACO.

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