Union Metrics Announces New Free Twitter Analytics, Partners With Twitter to Enable Personalized Insights for Marketers

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New Twitter Assistant tool provides free analytics to meet the social marketing intelligence needs of SMBs

Union Metrics
“We've had a great working relationship with Twitter for years, and we're excited to start a new chapter with this partnership." - Hayes Davis, Union Metrics CEO

Union Metrics, the social marketing intelligence company, today announced the Twitter Assistant, a free Twitter analytics tool that enables a new kind of ultra-personalized metrics and recommendations based on an account's Tweets and followers. Along with the new product, Union Metrics and Twitter announced that they are partnering to jointly deliver new analytics to businesses on Twitter. With this expansion of its strategic relationship with Twitter, Union Metrics has joined the Twitter Official Partner program.

With nearly nine years of experience delivering social media analytics to marketers, Union Metrics has built a community of 300,000 people who have run more than 11 million social media analytics reports. The Twitter Assistant builds upon that experience to deliver powerful new insights, packaged in a simple, free report that helps users craft more impactful Tweets. With the Twitter Assistant, marketers can learn:

  • When to Tweet to get the most exposure
  • What hashtags to use to reach a more relevant audience
  • What types of content deliver the most engagement
  • What influencers are interacting with their account the most

“The Union Metrics Twitter Assistant is an easy and practical tool that has helped our business identify the most engaging content, patterns and themes for Twitter, whilst also helping us to connect with influential contributors and our biggest fans,” said Kelly Ratcliffe, Holt Recruitment, @HoltRecruitment. “I’d recommend it to marketing newbies or social media professionals alike because of its ease of use.“

The Twitter Assistant generates results in less than two minutes and provides ongoing recommendations as users continue to Tweet. The Twitter Assistant is free and available now on unionmetrics.com and business.twitter.com.

Partnership with Twitter
As a Twitter Official Partner, Union Metrics is one of a small group of elite companies that have been recognized by Twitter for their exceptional products and proven success on the platform. Union Metrics’ inclusion in the program is the result of a long-standing, collaborative relationship with Twitter that dates back to 2009, and this new partnership allows them both to better serve the needs of SMBs.

Seth McGuire, co-head of the Data Licensing & Solutions business at Twitter said, “We are excited to deepen our long-standing partnership with Union Metrics. Combining official partner-levels of Twitter data access with Union Metrics’ proven social marketing intelligence capabilities will help make sophisticated analytics accessible to SMB marketers.”

As part of this partnership, Union Metrics is working closely with Twitter to develop new analytics products designed for SMBs. The Twitter Assistant is the first of these new products and provides personalized recommendations that enable businesses on Twitter to improve their Tweet performance. The Assistant is available for free at business.twitter.com.

“Union Metrics has always provided a unique and powerful analytics product for marketers and the Twitter Assistant builds on that experience. Our advertisers are looking for deeper insights they can use to inspire new Tweet strategies. We’re thrilled to collaborate with Union Metrics to bring this new capability to our audience,” said Joe Fahrner, Senior Director Self-serve Advertising for Twitter.

Hayes Davis, CEO of Union Metrics, said, “We've had a great working relationship with Twitter for years, and we're excited to start a new chapter with this partnership. The new data streams and the Twitter Assistant are going to be particularly beneficial for marketers in SMBs and mid-market companies, who have historically been underserved in the social analytics and listening marketplace.”

About Union Metrics
Union Metrics has been delivering social marketing intelligence products to brands and marketers since the company launched TweetReach in 2009. Today, Union Metrics’ powerful social media analytics are used by thousands of digital marketers at the world’s most innovative brands to optimize social media strategies and create better and impactful campaigns across Twitter, Instagram, Facebook and Tumblr. Union Metrics is based in San Francisco and has an office in Austin, Texas. Visit Union Metrics at http://unionmetrics.com and @unionmetrics to learn more.

Additional user quotes:

“The Union Metrics Twitter Assistant is one of the best free social analytics tools I've tried. The personalized recommendations it has delivered on content and best time to Tweet have had a great impact on how well our Tweets are performing.” - Oskar Klaes, LOQI, @LOQI

“Union Metrics is a simple, effective way to really dig into what makes your Tweets effective, and analyze how to build on past success.” - Andrew Powell, The Gate, @TheGATE

“iHeart Internal Age has been using Twitter for a couple years now, although it wasn't until we recently discovered Union Metrics that we were really able to start growing our network at a rate that felt sufficient. Our strategy is showing a much greater return now, and we're excited to be able to reach more people with our message and to help them lower their internal age.” - Adam Sharp, iHeart, @iheartage

“The Union Metrics Twitter Assistant is helping improve our Twitter presence. The personalized recommendations are spot on, and I get new advice and insights every time I refresh it. It's absolutely had a positive impact on how well our Tweets are performing.” - Robert Ollett, Habu, @habu_spaces

“The Union Metrics Twitter Assistant helps me grow impressions on Twitter by giving pointers on how to grab an audience's attention and gain those looks. Union Metrics is a great tool for anybody trying to reach a bigger audience on Twitter!” - Truman Hamley, Southern Tackle, @southern_tackle

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Dean Cruse
Union Metrics
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Jenn Deering Davis
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since: 10/2011
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