Expert Tips for Crafting a Mission Statement: Magnificent Marketing Presents a New Webinar Featuring Expert Content-Marketing Strategies

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One key component of content marketing is the company mission statement, which explains the who, what and why and provides insight into the company's specialty and reason for being. Magnificent Marketing has teamed up with sales and marketing expert Marcus Sheridan of The Sales Lion to present a new webinar featuring tips for creating a clear and effective mission statement.

Magnificent Marketing, content marketing, Austin, Texas, marketing, content marketing agency, The Sales Lion, Marcus Sheridan, mission statement

Magnificent presents a new webinar with expert strategies for crafting an effective content marketing mission statement

When it comes to crafting a mission statement, most people know the importance of the “who” and “what” and how to express it. One thing many companies forget, however, is the "why" - the most important part.

When it comes to crafting a mission statement, most people know the importance of the “who” and “what” and how to express it. One thing many companies forget, however, is the "why" - the most important part.

Magnificent Marketing has teamed up with sales and marketing expert Marcus Sheridan of The Sales Lion to present a new webinar that unpacks the importance of the "why" and helps companies develop a clear and effective mission statement to help them improve their content marketing.

In this webinar, available now, Sheridan discusses the following topics:

  • The importance of a teaching mindset
  • The problem with sales and marketing isolation
  • Marketing exercises and workshops
  • Sales videos
  • Forming the mission statement itself

The webinar is available on Magnificent's YouTube channel and, with an accompanying blog, on Magnificent.com.

About Magnificent Marketing:

Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.

Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.

In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.

About Marcus Sheridan:

in 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—RiverPoolsandSpas.com.

With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion —and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”

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David Reimherr
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