Lumenati Produces Entire Web Series with Two Smartphones & No Crew

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Two yogis, one van, two iPhones, 57 edits and 700k views. A Denver production company produces an entire web series without a single cameraman.

The two yogis (and cinematographers) of the 2017 LBY Yoga Tour
“It saved us money, saved us time and produced a wealth of engaging content for us to tell the story of our six-month tour. We couldn’t have done the 2017 Tour without Cinebody, and we will definitely be using it with Lumenati again.”

Video production is hardly ever associated with speed or ease. Most often, it is assumed to be a costly and timely endeavor. But Lumenati is changing the game.

The Denver-based production company recently created and produced more than 50 pieces of content over the span of six months for the Yoga Journal’s Live Be Yoga Tour web series...without a camera crew. Instead, they used Cinebody, a new software that streamlines content creation & expedites the post-production process.

“With Cinebody, the yogis became the film crew. Everything they filmed through the iPhone app automatically uploaded to the cloud, where we could view it and start editing immediately,” said Brad Conner, head of production for Lumenati. “We could creatively direct them through the app, and even send push notifications to ensure we got everything needed to make a great piece of content.”

As the two yogis traveled across the United States from April to October, Lumenati directed them through Cinebody and produced multiple pieces of engaging content each week to promote the tour on social media. Because the yogis also acted as the cinematographers, each episode provided an in-depth and authentic perspective at yoga culture throughout the nation.

"I am extremely particular with the content that I present and was thoroughly impressed with the quality that Cinebody provided," said Rosie Acosta, one of the yogis on the tour. “I couldn’t believe how quick and easy it was to use!”

Lumenati worked on the 2016 tour, as well, but with a more traditional approach. A hired cinematographer joined the yogis on the road to film all the content that Lumenati edited, but the cost and logistics of traditional production on the road proved challenging. Hard drives of footage had to be shipped back and forth, and the timeliness of the content release couldn’t keep pace with the team while they were in-market.

“When Lumenati presented Cinebody to me at the end of the 2016 tour, I knew it was perfect for the 2017 tour,” said Greg Brenton, executive director at Active Interest Media (AIM), owner of the Yoga Journal and the Live Be Yoga Tour. “It saved us money, saved us time and produced a wealth of engaging content for us to tell the story of our six-month tour. We couldn’t have done the 2017 Tour without Cinebody, and we will definitely be using it with Lumenati again.”

To see the full tour recap, click here.

About Lumenati
Founded in early 2015 in Denver, Colorado, Lumenati seeks to change the way creatives work and collaborate. A modern take on Andy Warhol’s Factory, Lumenati is a collective of filmmakers, artists, writers, musicians, and inventors. For more info, visit lumenati.co.

About Cinebody
Cinebody is revolutionizing video with User-Directed Content™. While creators have fun filming their stories, fulfilling shot goals, and interacting with their favorite brands, the clips they capture are transformed into sleek, attention-grabbing edits, all produced at a fraction of the time and cost of traditional methods. To learn more, visit cinebody.com.

About Active Interest Media
Active Interest Media (AIM) is a one of the largest enthusiast media companies. They host trade events, websites, magazines, films, and TV shows to 36 million readers, fans, and attendees in 85 different countries. Some of their published content includes American Cowboy, Backpacker, Clean Eating, Skiing, and the Yoga Journal. To learn more, visit aimmedia.com.

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Gavin Anstey
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