Salvation Army Kicks-Off Red Kettle Campaign with Two-Time Olympic Gold Medalist, FIFA Women’s World Cup Champion and Two-Time FIFA Player of the Year

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The Highly-Visible Red Kettle Campaign Event Will Officially Launch at Four New Jersey Transit Locations Throughout New Jersey

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The Salvation Army in New Jersey’s Third Annual Kettle Kick-Off promises to be the biggest and best to date. On Giving Tuesday, November 28th, the highly-visible Red Kettle Campaign event will officially launch at four New Jersey Transit locations—including the flagship event at Newark Penn Station—and will feature New Jersey’s own two-time Olympic gold medalist, FIFA Women’s World Cup champion and two-time FIFA Player of the Year, Carli Lloyd, serving as Honorary Kettle Kick-Off Chairperson.

Morning commuters at Newark Penn Station, Hamilton Station, Secaucus Junction and Trenton Transit Center will be treated with The Salvation Army’s iconic Red Kettle stands, bell-ringers, volunteers and live music to drive excitement in order to raise $1.9 million during the Red Kettle Campaign. Funds collected during the campaign will provide for families and individuals across the state during the holiday season and year-round, sustaining the vital programs and services from The Salvation Army that help people in need manage their daily lives.

“Many families are still finding it nearly impossible to stay afloat financially, and we’ve seen it firsthand in the increasing number of New Jersey residents who come to us for help,” says Major Ivan K. Rock, State Commander of The Salvation Army in New Jersey. “The Red Kettle Campaign is integral to the lives of many New Jersey residents, and is made possible, in conjunction with our Platinum sponsors, Prudential Financial, Contura Energy and LENNAR as well as all the other companies and individuals who support our mission to transform the lives of those in need in our state.”

Last year, 708,884 individuals in New Jersey received assistance from The Salvation Army, which included holiday and seasonal assistance, food pantry, soup kitchens, after-school programs, emergency shelter and much more. Additionally, The Salvation Army served over one million hot meals statewide last year.

Beginning Monday, November 20, kettle stands will appear at various retailers, malls and grocery stores to Christmas Eve. To make a donation to The Salvation Army in New Jersey, text NJKETTLE to 41444. To make a gift, please send checks to: The Salvation Army 4 Gary Road, Union, N.J. 07083.

To learn more about The Salvation Army’s holiday efforts and to get involved, visit SalvationArmyNJ.org.

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Eighty-two cents of every dollar The Salvation Army spends is used to support these services in 5,000 communities nationwide. For more information, visit salvationarmynj.org/.

About the Red Kettle Campaign
From its humble beginnings as a fundraiser started by a Salvation Army Captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. Thousands of Salvation Army bell-ringers fan out across the country to ring bells and solicit donations to the iconic Red Kettles from holiday shoppers.

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Alexandria Hammond
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