Forrester’s examination of the evolving MRM vendor landscape offers marketers valuable guidance on the wide-ranging options available
CINCINNATI (PRWEB) November 14, 2017
Vya, a leading provider of simplified marketing execution for distributed organizations, has been included among marketing resource management (MRM) vendors in a new report by leading global research and advisory firm, Forrester Research, Inc., titled, Vendor Landscape: Marketing Resource Management, Oct. 20, 2017.
The report, which describes how MRM is evolving to address core marketing operations, categorizes solution providers that address the most common MRM use cases and provides recommendations for businesses considering MRM investments.
Vya was identified as having strong capabilities in three MRM categories: digital asset management, marketing fulfillment and through-channel marketing automation (TCMA). The report’s shortlist of potential MRM vendors noted, “Marketers looking for full-service local marketing should consider Vya."
"We are delighted to be included among the MRM vendors organizations should consider for their marketing resource management needs," said Kandi O’Connor, COO, Vya. "Forrester’s examination of the evolving MRM vendor landscape offers marketers valuable guidance on the wide-ranging options available – from end-to-end solutions to niche specialists, vertical experts and regional providers."
Vya provides marketing production services, including print and fulfillment, direct mail, email, design and data management services, and promotional products. Vya’s MRM solution covers budgeting for marketing development and co-op funds, turnkey campaign enrollment, social media and ad exchange, and industry-specific needs for financial services, manufacturing, and various franchise markets.
The full Forrester Research report, Vendor Landscape: Marketing Resource Management, may be downloaded here.
Learn more about Vya’s marketing resource management solutions at http://www.vyasystems.com/systems.
Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales(at)vyasystems(dot)com.