Goal Five™ Launches First-of-its-Kind Apparel Brand Dedicated to Female Soccer Players

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Gives five percent of profits to advance gender equality in soccer

Goal Five launches first-of-its-kind apparel brand dedicated to female soccer players.

“Until today there has never been a mission-driven apparel brand dedicated solely to celebrating the greatness of female soccer players,” said Co-Founder Carrie Kessler. “Goal Five is changing that paradigm."

Today, Goal Five announced a first-of-its-kind apparel brand exclusively dedicated to women’s soccer. The new line includes both performance and lifestyle assortments designed specifically to meet the fit needs of female players on and off the field. The Fall 2017 collection is now available online.

“Until today there has never been a mission-driven apparel brand dedicated solely to celebrating the greatness of female soccer players,” said Co-Founder Carrie Kessler. “Goal Five is changing that paradigm by crafting premium gear that meets her specific needs and through our commitment to advancing gender equality in soccer.”

Goal Five, a name inspired by United Nations Sustainable Development Goal 5, is built on a mission to ensure all women and girls have equal opportunity to play. Partnering with global nonprofit streetfootballworld and its network of global partners, Goal Five will dedicate five percent of profits to programs advancing gender equality in soccer.

“So many girls around the world don’t have access to the same opportunities as boys – on and off the pitch,” said Jürgen Griesbeck, Founder and CEO of streetfootballworld. “By dedicating five percent of profits to this effort, Goal Five is taking an important step in furthering gender equality in the game which, in turn, positively impacts the empowerment of girls and women in the wider community.”

The popularity of women’s soccer continues to rise. According to FIFA data, more than 30 million female athletes around the world participate in organized soccer with 15 million in the U.S. and Canada alone. The numbers are projected to reach 40 million worldwide by 2030.

"Despite incredible growth, the women’s game still needs increased support,” said Goal Five advisor and former Captain of the U.S. Women’s National Team, Julie Foudy. “To close the gender gap, we all need to do more to support our female athletes. Goal Five is not only setting the standard by making world-class gear specifically for her but also pushing the movement for equality with their give back model."

Made with the highest quality fabrics and designed specifically for the female body, the Goal Five Fall Collection consists of nine core training pieces: tops, shorts, tights, over-the-calf socks, bra tops and a training jacket. The brand’s lifestyle assortment includes full zip hoodies, pullovers, t-shirts, and snapback and mesh hats. For men who support the women’s game, Goal Five offers two styles of casual t-shirts.

“I absolutely love the gear because it’s made specifically for the bodies of female soccer players and it fits better than anything I’ve ever worn before,” said Kayla Mills, Goal Five athlete and defender with the NWSL’s Sky Blue FC. “I am incredibly proud to be part of the Goal Five team and supporting a brand at the forefront of moving the women’s game forward.”

Mills is one of Goal Five’s team of athletes, alongside professional players Lauren Barnes, Seattle Reign; Nikki Driesse, Orlando Pride; Katie Johnson, Seattle Reign; Gina Lewandowski, FC Bayern Munich; Joanna Lohmann, Washington Spirit; Carson Pickett, Seattle Reign FC; Jasmyne Spencer, Orlando Pride.

To learn more about Goal Five and view the entire collection, please visit the website.

Goal Five is the soccer apparel brand for her. By reimagining the game and designing striking apparel that fits her needs, Goal Five has dedicated itself to empowering women and girls to play soccer. By giving five percent of profit to organizations helping more girls around the world gain access to soccer, Goal Five is leading a movement to achieve gender equality in the beautiful game. To learn more about Goal Five and the movement for gender equality in soccer, please visit the website.

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Katrina Younce
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