Modalist Introduces Social Runway for Online Fashion Influencers

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Modalist e-marketplace creates a digital platform enabling leading bloggers, vloggers, etc. to monetize the power of their influence

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Modalist Social Runway

We are thrilled to elevate and reward these proven fashion influencers while enhancing Modalist as a premier shopping destination for online fashion. This group represents a $1 billion industry projected to grow to $2.4 billion in just two years.

Online aggregator Modalist (http://www.modalist.com) has introduced Modalist Social Runway (MSR) – a digital influencer program designed to attract and reward bloggers and other social media content creators who have a track record of influencing fashion shoppers.

“Modalist Social Runway is a global monetization platform for fashion and lifestyle influencers,” says Tina Fisher, Modalist co-founder and CEO. “It enables our influencers to earn revenue by driving sales from millions of products by the top fashion designers in the world. We believe in their ability to drive commerce and showcase the latest fashion trends while elevating their own brand. MSR gives them access to thousands of fashion brands and the tools to present them to their communities.”

Within the Social Runway platform, Modalist provides access to its vast product database and custom tools for influencers to create shoppable content and drive sales directly from their posts. Building on the popularity of the Modalist cash back program for shoppers, Social Runway shares the commissions earned by Modalist from its Retail Partners for completed sales.

“Building these strategic partnerships with fashion influencers is a win-win,” said Ms. Fisher. “The influencer category is a $1 billion industry projected to grow to $2.4 billion in just two years. We are thrilled to elevate and reward these proven leaders while further enhancing Modalist as a premier shopping destination for online fashion.”

About Modalist

Modalist (http://www.modalist.com) is a fashion e-marketplace that brings together thousands of brands and provides automatic cash back even for luxury purchases. Modalist shoppers choose from over half a million products across thousands of designers, brands and stores. These include top names such as Saks Fifth Avenue, Farfetch, Shopbop, Neiman Marcus, Kendra Scott, Michael Kors, Under Armour, Nordstrom and Yoox. Modalist sales are global, with concentrations coming from Europe, U.K., Japan, China, and the U.S.

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Michelle Garrett
@shopmodalist
since: 01/2012
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