Shmoop Releases New Content to Help Students Navigate the College Application Process

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Shmoop's college application resources give students a much needed competitive edge as they apply to schools.

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With this tool I was able to earn a near-full-ride to Liberty University.

The seasons aren't the only things changing this time of year: the Common App also got a makeover. Almost all of the prompts have been revised, and there are even two new prompts, including what's basically a "write whatever you want" option. How to choose? Shmoop (, a digital publisher known for its award-winning test prep and certified online courses, has the tools students need to navigate the college application process.

For students who are still trying to figure out where where to apply, Shmoop's College Profiles provide insider info on hundreds of colleges and universities, without sugarcoating a thing. The College 101 section also includes tips for narrowing down the list and balancing #squadgoals with realistic expectations.

Once students are ready to apply, Shmoop's College Application Essay Lab walks them step-by-step through the essay-writing process. Students start by brainstorming and developing their take-home message, and then move on to outlining, writing, and, of course, editing. (Gotta make sure the name of the college is spelled right, eh?) Shmoop provides suggestions and tips along the way. It's like a personal college application consultant—except totally free and without the tweed jacket.

"With this tool I was able to earn a near-full-ride to Liberty University," said one student who used Shmoop's college resources. "I am very grateful for this website!"

Because test scores matter, students can also subscribe to Shmoop and access hundreds of test prep guides, which include content review, drills, and practice exams. Schools and districts can get bulk discounts on already-below-market rates by contacting sales(at)shmoop(dot)com.

About Shmoop

Shmoop offers hundreds of thousands of pages of original content. Their Online Courses, Test Prep, Teaching Guides, Learning Guides, and interactive Study Tools are written by teachers and experts and balance a teen-friendly, approachable style with academically rigorous concepts. Shmoop sees 16 million unique visitors a month across desktop and mobile. The company has won numerous awards from EdTech Digest, Tech & Learning, and the Association of Educational Publishers. Launched in 2008, Shmoop makes the magic happen from a labradoodle-patrolled office in Mountain View, California.

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Deb Tennen

Nikolas Gregov
since: 08/2008
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