STARKART Participates in CokexAdobexYou Campaign to Benefit Special Olympics

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STARKART, the largest grocery cart advertising company in the U.S. and Canada, joins forces to help Coca-Cola make a donation to the Special Olympics.

STARKART's CokexAdobexYou Sneak Peek

Working on this project really shakes things up in our headquarters. Our design department focus is in production, so being able to let loose and keep the Special Olympics in mind to raise money was a great honor.

In support of CokexAdobexYou and the Special Olympics, each digital artist within the STARKART graphics department will be creating a special design for the recently launched campaign along with digital artists all around the world. For every artist’s submission received by the December 31, 2017 deadline, Coca-Cola will make a contribution of up to $30,000 to the Special Olympics.

STARKART’s submissions will be shared on their Instagram and Twitter profiles in the weeks to come, using the hashtag #cokexadobexyou. “We are a company whose work culture is to help and be part of the community. STARKART always looks forward to being a member of something that nurtures creativity, sports, nature, and education,” said Pete Ibarra, the graphic artist responsible for spearheading the STARKART team’s submissions for CokexAdobexYou. “Working on this project really shakes things up in our headquarters. Our design department focus is in production, so being able to let loose and keep the Special Olympics in mind to raise money was a great honor.”

In honor of the campaign, Coca-Cola has shared the brand’s iconic elements (i.e.its bottle, script, and shade of red) for artists to create a unique visual piece using Adobe Creative Cloud Tools. Participants are also encouraged to draw inspiration from the city of Tokyo, Japan, and other core elements such as a circle and the colors red and white when creating their designs on any app in the Adobe Creative Cloud.

For participants’ submissions to be received and included in Coca-Cola’s digital gallery, all creations must be shared via Behance, Instagram, and/or Twitter using the campaign’s designated hashtag (#cokexadobexyou).To join the cause and download the Creative Brief and Coca-Cola brand assets, visit cokexadobexyou.com.

About STARKART
STARKART has the largest shopping cart advertising network in the United States and Canada offering grocery cart advertising that reaches a network of thousands of locations. It offers small and medium-size businesses the chance to pinpoint their audience, reaching current and potential customers throughout their entire marketing area.

About the NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. The information and content in this article are not in conjunction with the views of the NALA. For media inquiries, please call 805.650.6121, ext. 361.

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