National Survey from Dropoff Indicates That 2017 Holiday Will Be The ‘Season of Same-Day Delivery’

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Data about same-day delivery shows it will be a key factor in where shoppers purchase holiday gifts this year and reveals high correlation with shoppers’ purchase intent and brand loyalty

Season of Same-Day Delivery

National Survey from Dropoff Indicates That 2017 Holiday Will Be the ‘Season of Same-Day Delivery’

"The holiday shopping season is a pivotal time for retailers, with tremendous opportunity to earn consumers’ loyalty," said Sean Spector, CEO of Dropoff.

New data released today from Dropoff, the same-day delivery leader for businesses, shows a majority (60%) of U.S. holiday shoppers are more likely to purchase gifts from retailers that offer same-day delivery. That number goes up for the 67% of consumers who plan to do last minute holiday shopping this year. Of those, 90% said they are more likely to purchase from retailers offering same-day delivery.

According to online shopping predictions by Adobe Analytics, 2017 holiday season digital sales are projected to break the $100 billion mark — a 16.5 percent increase over last year. What’s more, they expect Cyber Monday to be the largest online shopping day in history, with $6.6 billion in sales.

This comes at a time when consumers have higher expectations than ever for faster delivery — one outcome of what some refer to as the “Amazon Effect.” According to the Dropoff survey, that’s even more true when it comes to holiday purchases. 90% of respondents stated that receiving purchases on-time is even more important when those purchases are gifts, and 89% said that after purchasing a holiday gift and having it delivered same-day, they are ‘extremely likely’ to recommend that retailer to others.

"The holiday shopping season is a pivotal time for retailers, with tremendous opportunity to earn consumers’ loyalty," said Sean Spector, CEO of Dropoff. "It’s evident that same-day delivery is an important factor for shoppers, especially this time of year. Working with a trusted same-day delivery partner can help retailers ensure their values are carried out from the moment of purchase all the way through delivery."

Additional findings include:

  • Same-day delivery drives brand loyalty, with 75% of respondents stating they are more likely to purchase from a retailer again after having received a same-day delivery. That number goes up to 86% for Millennials.
  • Slow delivery leads to cart abandonment. More than half of consumers (61%) have abandoned a purchase due to slow delivery options.
  • Being able to track the delivery of your purchases in real-time is a key differentiator.
  •     90% of consumers said if their purchase can be tracked in real-time during the delivery process, they would be more likely to purchase from the brand/retailer again. 77% agreed that when the purchase is a gift, real-time tracking is even more important.
  •     60% of consumers indicated that they would be less likely to purchase from a retailer again if they aren’t able to track their purchase in real-time.
  • Consumers are 26% more likely to recommend a brand that offers same-day delivery versus one that offers free delivery.

Dropoff works with national brands across many industries for last-mile, same-day delivery including Whole Foods, Sprinkles, Neiman Marcus, Zazzle, Airbnb, JW Marriott, and McKesson.

About Dropoff
Dropoff has become the first national brand to modernize the standards of same-day delivery by offering businesses a superior experience built on convenience, reliability and unmatched customer service. Through innovative technology and trusted, professional delivery drivers, Dropoff seamlessly becomes an extension of any business and a true logistics partner. From real-time tracking and confirmations, transparent pricing, flexible delivery options, and feature-rich APIs, Dropoff offers businesses the same-day delivery solutions they need to satisfy customers and achieve their goals. For more information about Dropoff, visit https://www.dropoff.com.

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Safeena Walji
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