Zebra Pen Wins Platinum MarCom Award

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The Find Zen Campaign helped establish Zebra's brand identity while leveraging Zebra's spokes-animal, Zen.

“It has been our mission to create a brand identity that is easily identifiable and recognizable among consumers."

Zebra Pen US is pleased to announce that its Zebra Find Zen Campaign has won a Platinum award in the 2017 MarCom Awards.

The campaign was developed by Ignite2X, a full-service brand marketing agency based in Allentown, PA. MarCom Awards is regarded as one of the largest creative competitions in the world, receiving approximately 6,000 print and digital entries per year. MarCom Awards honor creativity and excellence in the fields of marketing and communication.

The Find Zen Campaign is a continuation signifies growth and evolution of Zebra’s brand identity and spokes-animal, Zen. Find Zen strategically leveraged Zen in a variety of different marketing efforts, including consumer digital, website, digital advertising, social media posting and promotions, public relations, trade promotions and a national rebate program.

The winning campaign featured “Zenified” product videos, monthly social media headers, promotions and giveaways, social media “Zenism” posts, trade advertising, a full page national FSI and more.

“It has been our mission to create a brand identity that is easily identifiable and recognizable among consumers," said Ken Newman, Director of Marketing for Zebra Pen US. “We have worked diligently on the execution of a strategy that leverages the company name and icon that our founder, Mr. Ishikawa, established over 120 years ago. Our new packaging and Zen campaign have successfully accomplished the objectives we set out for the brand 4 years ago and the acknowledgement of our accomplishment via these distinguished awards is very rewarding.”

In addition to receiving a Platinum award for the Find Zen Campaign, Zebra Pen also received an Honorable Mention for its Steel Campaign, which included national ESPN radio spots, in addition to social media posts, website, and digital advertising.

About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 115 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel®, Sarasa®, Z-Grip® and Cadoozles® brands. For more information, visit http://www.ZebraPen.com.

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Kevin Justice
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