Keen Decision Systems Adds Houghton, Rasch, and Klein to Board of Advisors

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Experienced Advisors to Help Guide Triangle Tech Company's Rapid Growth

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Keen Decision Systems (Keen), with its leading marketing decision-support software, announced the establishment of a new Board of Advisors. Keen’s Board highlights an experienced and seasoned group of executives, formed to help the growing technology company accelerate growth in 2018 and beyond.

Joining the Board of Advisors are Aaron Houghton, David Rasch and Jim Klein. “All three of our Board members are highly successful leaders in their respective disciplines, bringing significant experience across all functions of the business. We are very fortunate to have them by our side, guiding our efforts as we continue to scale our company”, said Greg Dolan, CEO of Keen.

Aaron Houghton is an accomplished technology entrepreneur who has a tremendous track record in building, scaling and exiting companies. He is most recently Co-founder and CEO of, his 15th startup, which was sold to Atlantic BT in September 2017. As a Senior Computer Science student at the University of North Carolina, Houghton founded email newsletter leader iContact in 2002. By 2008 iContact had expanded to 350 full time employees in six countries. iContact raised over $60 million in venture capital, private equity, and debt financing and scaled revenue to $50 million before selling to Vocus Communications in 2012 for $180 million.

Under Houghton’s leadership, iContact was listed to the Inc 500 list of America’s fastest growing private companies three times, making its debut at #85 in 2008. The North Carolina Technology Association selected iContact as Software Company of the Year in 2009. The company was awarded a SalesForce AppExchange’s Best award in 2010 and was listed to Deloitte's Technology Fast 500 in 2011.

David Rasch is currently CTO of 3 Bird Marketing, where he is responsible for Data Analytics, Development, and DevOps. David’s background includes eight years at iContact, where he helped to grow the technology team from himself to over 80 people as both CTO and Chief Architect. While at iContact, Rasch paved the way for iContact's products and underlying technology through research, education, engineering, and tinkering. Following his exit from iContact, Rasch served as head of engineering for ReverbNation, where he had an immediate impact leveling up their Agile practices and improving the quality of their products by over 80%.

Jim Klein is a Partner with Rankin McKenzie LLC. As a Chief Financial Officer with numerous start-up companies with over 30 years of experience, he provides executive financial leadership for entrepreneurial client companies. Prior to joining Rankin McKenzie, Klein spent 30 years working with start-up companies in the RTP, NC area focusing in the pharmaceutical, biotech, medical device and software industries, where he has raised over $400 million in capital and conducted two successful public offerings. As CFO for multiple companies, Klein conducted and managed mergers and acquisitions, licensing of technologies, and distribution agreements.

About Keen

Keen Decision Systems, founded in 2010, has helped managers across industries change the way they make marketing investment decisions. Keen’s MIDA (Marketing Investment Decision Analysis) SaaS tool has been used by some of the largest brands in the world such as Eli Lilly, Church & Dwight, Mondelez, Johnsonville and Campbell’s. Keen DS is headquartered in Cary, NC.

For more information about Keen Decision Systems, visit

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