CMOs are often revered and somewhat feared. I wanted to break down the barriers and ask them real questions that will expose what the most powerful people in marketing are thinking.
ADDISON, Texas (PRWEB) December 19, 2017
DALLAS - Splash Media, a digital marketing agency based in Addison, Texas, recently released the premiere of its originally produced web series, the CMO Go Show. Now in its third episode, the CMO Go Show interviews top chief marketing officers to showcase their journeys to becoming a CMO, and provides exclusive insights and advice for viewers about marketing practices today and in the future.
Filmed in the Splash Media Studios, the CMO Go Show is the first series of its kind to be produced by a Dallas digital marketing agency. The show is hosted by the CMO of Splash Media, Eve Mayer. Ranked by Forbes as the Fifth Most Influential Woman in Social Media, Mayer is one of the most respected names in social media.
“CMOs are often revered and somewhat feared. I want to break down the barriers and ask them real questions that will expose what the most powerful people in marketing are thinking,” says Mayer. “I want to help viewers understand how they make their decisions to balance art versus science and traditional versus digital. I also think there is a thirst to understand the path that took them to the top seat in the game.”
The show is distributed on CMOGoShow.com, Huffington Post, and is promoted to more than 200,000 followers on social media. It can also be found as a podcast on iTunes, Stitcher and other top audio content applications.
The CMO Go Show debuted with guest Becky Johnson, CMO of Main Event, who discusses her marketing blend of art and science. Following episodes include guests Greg Clark, CMO of Caliber Collision, recounting an unconventional path to the head marketing seat, and Doug Zarkin, CMO of Pearle Vision, who covers his wide marketing background, from the true grit of marketing, to Victoria’s Secret Angels.
Upcoming guests include Jim Aubele, CMO of Ryan, LLC, Kim Bartley, CMO of White Castle, and Lindsay Parker, CMO of Sabre Travel Network.
About Splash Media
Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005 and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Operating in 22 countries in 19 native languages and engaging 320 million consumers daily, Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), social media content and community management, content marketing (video and blog creation) and analytics.
About Host Eve Mayer
Ranked by Forbes as the Fifth Most Influential Woman in Social Media, Eve Mayer is one of the most respected names in social media. She is the CMO of Splash Media. Eve has spoken in over 40 U.S. cities, as well as in Ireland, France, the UK, Australia, Belgium and Iceland at government organizations universities, companies and conference groups, including NATO, Cisco, Vistage, Microsoft, Purdue, and Manchester Metropolitan University.
Eve is the author of Social Media for the CEO and The Social Media Business Equation. Her work in social media has been featured on American Express Open Forum, CIO.com, Forbes, Social Media Today, Mashable, Huffington Post, CNN, Webbiquity, and many others.