New SoGoSurvey Solution Targets Customer Experience

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There’s more to improving customer experience than just offering great customer service.

SoGoSurvey CX

SoGoSurvey CX

There’s more to improving customer experience than just offering great customer service

SoGoSurvey, a SaaS provider of online survey and research tools, announced today the launch of its new customer experience solution. SoGoSurvey CX allows businesses to take a systematic approach to measuring customer feedback in order to inform strategic next steps.

"While the importance of customer service has long been recognized, there's a lot more going on throughout the customer journey," explained CEO Hamid Farooqui. "Every single interaction a customer has informs his or her perception of the brand. But how often are we really measuring all of these touchpoints in a comprehensive way?"

SoGoSurvey CX takes on the challenge of helping users to measure and explore the relationships between customer satisfaction, customer effort, and customer loyalty.

“There’s more to improving customer experience than just offering great customer service,” noted Farooqui. “If it was that easy, we wouldn’t be seeing this need.”

While SoGoSurvey built its business by providing a comprehensive survey platform, feedback suggested that many users wanted quick, focused insight into the experience of their customers. Said Farooqui, “SoGoSurvey CX is a result of those demands.”

The solution offers business leaders ready-to-go surveys, a range of distribution options, and a comprehensive dashboard that lets teams plot customer experience trends over time and across customer lifecycle.

“SoGoSurvey CX removes the guesswork from the survey process and gives you the data to make decisions confidently,” said Farooqui.

Customer experience has always been a priority for SoGoSurvey, and this new solution offers users the opportunity to both measure and improve their own customer experience offering.

About SoGoSurvey
Founded in 2013, SoGoSurvey is a leading online survey provider with global offices in 3 countries. We created SoGoSurvey to end the frustration of online survey tools that either don’t work or break the budget. It’s no wonder that 79% of our customers switched to us from other companies.

Please join the SoGoSurvey conversation on LinkedIn, Facebook, Twitter, or on our website at

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Lauren Franco
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