The ATM's Rising Importance as a Banking Channel and a Physical Point of Access to a Virtual Relationship

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New Mercator Advisory Group research examines the changing demands on the ATM and its increasing importance as a channel for customer engagement.

One of the 9 exhibits included in this report

Financial institutions seek to expand engagement with customers while reducing costs associated with physical points of presence. As they continue to consolidate branches, the ATM is being enabled to take on more of the workload that previously required direct interaction with a bank representative.

Mercator Advisory Group’s latest research report from the Customer Interaction Advisory Service, 2017 ATM Market Benchmark Report, presents benchmark statistics on the ATM market in the United States and globally. It also presents evidence for the changing role of the ATM as banks and credit unions continue consolidating their branch offices, broadening their ATM footprint, and turning to independent ATM deployers to manage and operate the devices. The report discusses enhanced capabilities that are making the ATM a central channel that will shape the way consumers will navigate an increasingly personalized banking experience in the years to come. ATMs remain essential for access to cash through mobile cash access pre-staging of transactions and for online banks, which have no branch infrastructure.

“Financial institutions are seeking to expand engagement with customers while reducing costs associated with physical points of presence. As they continue to consolidate branches, the ATM is being enabled to taking on more of the workload that previously required direct interactions with a teller or bank representative,” commented Joseph Walent, Associate Director of Mercator’s Customer Interaction Advisory Service, author of the report.

Highlights of the research report include:

  • ATM concentration in select countries, 2016
  • Number of ATMs owned and operated by leading financial institutions in the U.S., 2014–2016
  • Number of branches of leading financial institution ATM owner-operators in the U.S., 2014–2017E
  • Leading independent ATM operators in the U.S.: FI/ISO/IAD Solution Providers, 2014–2017E
  • Factors key in bank selection according to Mercator Advisory Group’s CustomerMonitor Survey Series banking channels survey
  • The shift U.S. consumer preference as to how they access and where they cash

This research report contains 18 pages and 9 exhibits.

Members of Mercator Advisory Group’s Customer Interaction Advisory Service have access to these reports report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

For more information and media inquiries, please call Mercator Advisory Group's main line: 1-781-419-1700, send email to media(at)mercatoradvisorygroup(dot)com.

For free industry news, opinions, research, company information and more visit us at http://www.PaymentsJournal.com.

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Karen Yetter
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