Thinkwrap Commerce Hires Tracey Nero as Chief Revenue Officer

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Leading Canadian eCommerce company expands capabilities into US with addition of seasoned sales professional.

Tracey Nero

Tracey Nero joins Thinkwrap as Chief Revenue Officer

“Tracey’s proven track record of accelerating growth into new markets was very impressive, but it really was the cultural fabric she exuded that sealed the deal for us. We are very happy to have her on the team!” --Steve Byrne, Thinkwrap CEO

Thinkwrap Commerce is pleased to announce the recent hire of Tracey Nero as Chief Revenue Officer, adding to the quickly growing executive team.

Nero brings with her over 25 years of experience, most recently in a Sales Director position where she led business development, focusing on a variety of industry verticals, including wholesale distribution, consumer products, and automotive.

In this newly created position, Nero will focus on driving revenue growth and strategy while developing a strong sales, marketing, and channel management organization.

“Our recruitment process for this role was incredibly rigorous, evaluating a number of executive level candidates from across Canada and the US,” said Thinkwrap CEO, Steve Byrne. “Tracey’s proven track record of accelerating growth into new markets was very impressive, but it really was the cultural fabric she exuded that sealed the deal for us. We are very happy to have her on the team!”

Nero will be based in St. Louis, Missouri, establishing Thinkwrap’s first US office. The executive leadership Nero brings will prove to be an asset as Thinkwrap focuses on expanding its North American presence.

Some of Thinkwrap’s notable US customers include American Tire Distributors, Benefit Cosmetics, Sportsman’s Warehouse, Woolrich and restaurant chain TGI Fridays, which is recognized as a leader in the restaurant industry after undergoing a complete digital transformation.

“Thinkwrap’s thought leadership in the traditional and eCommerce space is unparalleled,” said Tracey Nero. “This team clearly demonstrates quantifiable success, creating momentum with forward-looking solutions. The diversity in service offerings, from digital transformation to intellectual property development, leads the market. Additionally, its strong collaboration with customers has inspired new ways to approach the creation of innovative digital services. These solutions enhance customer revenue by redefining end-user experiences. It is for these reasons, I’m truly excited to join this team.”

Last week, Thinkwrap was recognized as the Kanata North Company of the Year by the Best Ottawa Business Awards for displaying outstanding business and thought leadership, demonstrating excellence in innovation, giving back to the community, and demonstrating sound business fundamentals. Thinkwrap continues to grow at an average of 30 per cent year over year, achieving increased profitability, while doubling headcount since 2014. Today’s announcement comes just weeks after the news that retail veteran, Serge Rose, joined Thinkwrap Commerce to lead its Digital Transformation service offering.


About Thinkwrap Commerce
Well-known brands turn to Thinkwrap Commerce to create strategic digital engagements when they want to grow revenue, increase online traffic, improve customer experience, grow a loyal customer base, achieve operational efficiencies and higher profits. From long-term strategic planning and well-architected design through robust development and ongoing optimization, we use the best available technologies to ensure our customers’ online success. We connect the online, in-store, mobile, social, call-center and warehouse; delivering a seamless omni-channel eCommerce experience. Thinkwrap Commerce is 100% employee-owned, giving us a vested interest in every client engagement. To learn more, visit

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Jason Maloney
Thinkwrap Commerce
+1 6137514441 Ext: 514
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