MNG Direct Nationally Recognized in Analytics 50

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MNG Direct has been recognized for their innovative use of analytics in marketing technology solutions.

MNG Direct Winners of the Analytics 50

The MNG Direct Analytics Squad accepting the award. From left: Gina Pioppi, Data Analyst, Anthony Hillman, VP of Analytics and Platform Lead, Krister Hammar, VP of Customer Solutions.

MNG Direct is a leading provider of marketing technology solutions in the pharmaceutical, biotechnology, and medical device space.

MNG Direct was honored in the 2017 Drexel LeBow Analytics 50, a national award that recognizes businesses that are strategically innovating the use of analytics to solve business problems.

This award honors 50 organizations across all industries. “At Drexel LeBow, our heightened focus is at the intersection of academia and industry, providing research-driven business solutions for company challenges,” said Paul Jensen, Interim Dean, in a statement. “In today’s competitive business landscape, the use of analytics has never been more important or more transformative. Analytics is a compelling discipline, a vital profession, and a growing part of organizational culture that has influenced the way companies operate and provide value.”

Anthony Hillman, Vice President of Analytics commented on the proprietary technology and team that created the solution, “We structured our organization, from how we build technology to how we position our offerings to be data-driven and technology-enabled. We built not only statistical models to best identify which target was ideal for a type of communication, but we concentrated on how best to deliver that communication. From continual improvement on email engagement to optimization of content for maximizing outcomes.”

MNG Direct is a leading provider of marketing technology solutions in the pharmaceutical, biotechnology, and medical device space. The expansion of their analytics squad and focus on microsegmentation has resulted in a strong ability to deliver triggered messaging. Over that period, the company has also improved its email engagement metrics by more than 30% by utilizing data-driven decisions in creative design. Their analytics strategy continues to increase awareness of the company’s cutting-edge solutions and drive a growing positive impact for their clients.

Honorees were selected by a panel of researchers and practitioners who judged nominations based on the complexity of the business challenge, the analytics solution implemented, and the solution’s business impact on the organization. Other honorees included Viacom, Fico, GE, and Adobe.

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Robyn Garrett
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