Dr. Rod J. Rohrich Hosts 4th Annual Breast Reconstruction Awareness Day Event

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Dallas plastic surgeon, Dr. Rod J. Rohrich, hosts special event to bring awareness to the importance of breast reconstruction in for post mastectomy breast cancer patients.

Rod J. Rohrich, MD

Rod J. Rohrich, MD

Discussions and outreach about breast cancer typically focus on prevention and early detection, but what happens after a woman undergoes a mastectomy is uniquely important as well.

Dallas plastic surgeon, Dr. Rod J. Rohrich, and colleagues, were pleased to host the 4th annual Breast Reconstruction Awareness Day event late last month in Dallas, Texas. The event, entitled "The Sky's the Limit Breast Reconstruction Awareness Day", or BRA Day, took place at the Dallas Plastic Surgery Institute and was sponsored by the Alliance in Reconstructive Surgery (AiRS), of which Dr. Rohrich is a founding member.

The event focused on outreach to the tremendous educational opportunities provided by AIRS for women who may want to consider post-mastectomy breast reconstruction, too often an overlooked component of a woman's battle with breast cancer.

"Discussions and outreach about breast cancer typically focus on prevention and early detection," explains Dr. Rohrich. "But what happens after a woman undergoes a mastectomy is uniquely important as well."

Recovery from breast cancer is not an immediate process. Nearly 70 percent of women do not receive adequate information about the type of breast reconstruction they are best suited for after a mastectomy due to the cost or lack of access to breast reconstruction surgeons. AiRS, a non-profit organization, was created to help patients and family members overcome these obstacles by providing comprehensive educational programs and access to surgical services for breast reconstruction.

"Breast reconstruction is an integral part of the healing process. It's an effectual way to improve a patient's outlook and address one of the most common post-mastectomy complaints, which is a simple, reasonable desire to feel whole again," says Dr. Rohrich.

The Dallas-based Alliance in Reconstructive Surgery (AiRS) was founded in 2012 by Dr. Rohrich, Morgan Hare, and Jenti Denlinger as way to provide a voice to those with none in this important area of breast cancer . The organization's efforts are furthered by annual events like Breast Reconstruction Awareness Day, which was established 2011 and is currently observed in more than 30 countries.

About Rod J. Rohrich, M.D., F.A.C.S.

Dr. Rod J. Rohrich is a board certified plastic surgeon in Dallas, Texas. He is a Distinguished Teaching Professor and Founding Chairman of the Department of Plastic Surgery at UT Southwestern Medical Center in Dallas, Texas. Dr. Rohrich graduated from Baylor College of Medicine with high honors, and completed his Plastic Surgery training at the University of Michigan Medical Center and fellowships at Massachusetts General Hospital/Harvard (hand/microsurgery) and Oxford University (pediatric plastic surgery). He is Chairman of the Dallas Rhinoplasty Symposium, Founding Chairman of the Dallas Cosmetic Symposium, President and Founding Member of the Alliance in Reconstructive Surgery, and a Founding Partner of the Dallas Plastic Surgery Institute.

Dr. Rohrich has also served as president of the American Society of Plastic Surgeons, the largest organization of board certified plastic surgeons in the world. He repeatedly has been selected by his peers as one of America's best doctors, and on three occasions has received one of his profession's highest honors, the Plastic Surgery Educational Foundation Distinguished Service Award, which recognizes his contributions to education in plastic surgery. Dr. Rohrich participates in and has led numerous associations and councils for the advancement of plastic and reconstructive surgery.

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