FullContact and Automate.io Bring the Power of Profile Enrichment to Marketing Automation and Customer Relationship Management

Share Article

Partner Integration Facilitates Smarter, Faster Decisions for Lead Scoring, Prioritization, Segmentation, Personalization, and Much More

FullContact and Automate.io have announced their partnership aimed at giving small and mid-sized businesses the ability to seamlessly integrate profile enrichment--and the powerful customer intelligence it yields--with dozens of Customer Relationship Management (CRM) Systems and marketing automation tools. Marketers and sales professionals can better engage leads and spark conversations with marketing and CRM apps and workflows.

“The partnership helps businesses carry out their marketing and sales operations more effectively,” says Ashok Gudibandla, CEO, Automate IO Inc. “With more information about the prospect, sales teams save time researching prospects to focus on actually selling.”

"We’re excited to partner with Automate.io and bring the power of profile enrichment to a wide variety of marketing and sales related cloud applications," says Kelsey Anderson, Partnership Marketing Manager, FullContact Inc.

FullContact’s profile enrichment analyzes billions of pieces of information to connect an individual’s separate online identities and create a rich, accurate lead profile. Automate.io helps companies become more productive and agile by automating marketing, sales or any internal processes. The integration enriches leads, users and subscribers as they enter customer CRM and marketing tools. Instead of using multiple systems and applications to access relevant information, teams instantly gain a single identity resolution embedded into existing CRM workflows.They can apply audience-based triggers and actions to any lead or opportunity; create compelling campaigns and channel engagement, and provide personalized experiences.

In addition, the integration supplies continuous data updates and improved workflows. Organizations can generate better campaigns and stronger engagement, allowing marketing and sales teams to make smarter, faster decisions using deep audience insight and understanding.

About Automate.io
Automate.io lets you connect your cloud apps in crazy ways and run business workflows on top of your existing cloud applications. Automate marketing, sales or payment process with amazing ease. For more information on how Automate.io works, please visit https://automate.io.

About FullContact
Founded in 2010, Denver-based FullContact, Inc. offers industry-leading Customer Intelligence APIs that enable companies to unlock the benefits of understanding their customers and prospects holistically. For more information about achieving enrichment with the highest levels of data quality and security, please visit http://www.fullcontact.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kelsey Anderson

Robert Walt
Visit website