A Once in a Lifetime Patent Gives a Small Start-up Company in Tel Aviv Exclusive Rights Over the Entire Mixed Reality Market

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Reality+ announced today its platform for AR glasses. A granted patent on the method to anchor virtual objects to the real world when using mixed reality glasses gives this company exclusive rights over a potential 100 billion dollars market.

the patent consist of the only known method to anchor virtual objects to reality in see-through, augmented reality glasses of all kinds.

Among many daily announcements by the giant players in the global cyber space regarding the coming smart glasses' revolution, not many noticed today, November 19, a small startup company from Israel, Reality+ (http://www.realityplus.co), announcing their technology platform for Mixed Reality headsets, which they named THEIA.

This was not reported in the media, just a short and simple announcement in the company's website. The staff probably celebrated at a local bar over a glass of wine. This anonymous company, all together probably no more than 10 or 12 guys, is one of so many.

But this is the thing – they are not. The announcement of THEIA could be the most significant event in the AR glasses scene.    

The mentioned patent, under the title "System worn by a moving user for fully augmenting reality by anchoring virtual objects" was granted on December 8, 2015 and consist of the only known method to anchor virtual objects to reality in see-through, augmented reality glasses of all kinds.

That means Reality+ owns for a fact the exclusive right over the entire Mixed Reality headsets' market, which leading analysts expect to reach 100 billion dollars in revenues within the next five years.

The patent refers to see-through, near eye projection devices, and consist of positioning computer generated images within a black frame projected into the user's retina, superimposed in the user's field of vision, relating the projected images to reality by using movement sensors and computer vision. As said, this is the only method known so far.    

According to the company's website, a small team under the leadership of inventor and founder Daniel Grinberg started developing technology for smart glasses back in 2008, achieving through the years several breakthroughs, and creating an accordingly IP portfolio. Among others, Reality+ recently filed several patents on a solution enabling an equal field of view of the virtual layer projected in the glasses and the natural human field of view, creating an integrated scenario of real and virtual around the user. Limited field of view is considered a major obstacle to AR wearables' standardization.

A prototype based on Reality+ technology was recently exposed at an academic conference in Beijing. The prototype looked similar to standard prescription glasses, and made very good impression on the few participants who tried it.

A curious fact is that the chief inventor and founder of Reality+ is rock music artist Daniel Grinberg, known to many for his music and mainly for his albums Million Colors and Short Stories. Grinberg is also known for his criticism on modern society and on the use of technology. In an interview to Stereo Embers magazine, referring to today's education Grinberg said: "they educate to compete. They teach children to be winners. Success means earning a lot of money, not being happy, not being gentle. By default a rich businessman is successful and a postman is a failure. And with competition comes violence. And then there are bullies in school who become bullies as grownups, and sometimes the ugliest bullies in school are the teachers themselves who bother and annoy the weak children. And today we have social media through which the strong children make the weak children’s lives impossible. And then you ask yourself, what went wrong with humanity?"    

One more outstanding fact is the potential value of this patent. Usually a patent valuation consist of its licensing potential. This patent uniqueness is that, apparently, it cannot be replaced, and therefore it could be valuated according to the entire business potential of Mixed Reality glasses, which volume in the next five years is forecasted by leading analysts to reach around 100 billion dollars, and eventually AR glasses are expected to replace smartphones. This potential value for a single patent has no antecedent in history.

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Jakov Stein

Jakov Stein
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