Sponsor Civicom Brings Mobile Insights App ThoughtLight™ to NEIA 2017 Fall Conference

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Civicom® Marketing Research Services, leading global provider of market research services, was a sponsor of the the New England Insights Association (NEIA) 2017 Fall Conference. The event was held at The Conference Center in Waltham, Massachusetts on November 14th.

Civicom Sponsors NEIA Fall Conference
Civicom is thrilled to connect with the collaborative and innovative minds of the market research industry at the NEIA 2017 Fall Conference.

Civicom® Marketing Research Services, leading global provider of market research services, was a sponsor of the the New England Insights Association (NEIA) 2017 Fall Conference. The event was held at The Conference Center in Waltham, Massachusetts on November 14th.

The NEIA, formerly known as the New England Chapter of the Marketing Research Association (NEMRA), hosts seasonal events that cover the best marketing research and analytics tools and techniques of today. NEIA events empower marketing research practitioners by inviting thought leaders in spearheading interactive sessions dubbed as a “must attend” in the local market research community.

As a leading innovative market research services facilitator, Civicom is a fervent supporter and regular attendee of market research events that drive collaborative and transformative opportunities of learning and innovation in the industry. For this year’s NEIA Fall conference, Civicom showcased its competitive suite of telephone and web-enabled market research services and featured its mobile insights app, ThoughtLight™.

ThoughtLight™ is the latest mobile research solution offered by Civicom. The mobile app is an efficient and inexpensive option for researchers who wish to do away with costly and time consuming market research. Ideal for capturing “in-the-moment” insights through audio, photo, video, and text responses, it is a useful tool for gathering data for shopper insights, audio diaries, patient journeys, B2B studies, and other feedback gathering needs. With ThoughtLight™, researchers are equipped with various activity options and robust analytics tools while respondents are enabled with the app’s increased accessibility features such as geolocation and offline capabilities. Developed with versatility in mind, ThoughtLight™ can be combined with other solutions such as Civicom’s virtual IDI and Focus Group platform, Civicom CyberFacility®, and online community platform Civicom Chatterbox®.

ThoughtLight™ is only one of many of Civicom’s telephone and web-enabled services tailored for the global market researcher. As a leading services provider for market research worldwide, Civicom continues to be as versatile as it is innovative when designing solutions that would best serve practitioners in the market research industry.

About NEIA
NEIA, the New England Insights Association (formerly NEMRA), is the regional chapter of the Insights Association, an organization inspired by the 2017 merger of Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA). All Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network advancing the companies and individuals engaged in this important work.

About Civicom Marketing Research
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus the Civicom ThoughtLight™ Mobile Insights App, a mobile qualitative tool for collecting richer in-the-moment insights, offering geolocation plus offline accessibility for places where there is no data connection.

Civicom ThoughtLight™ works with both iOS and Android and is a useful tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”

Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
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