New York, NY (PRWEB) November 21, 2017
Cynopsis Digital is hosting the December 6 webinar,Using Artificial Intelligence to Capture & Captivate Audiences, which will dissect one of the most useful tools now available to TV networks, marketers and publishers.
The session will allow for real time Q&As to ensure specific questions are answered. During the interactive webinar, attendees will learn about:
- Reaching TV viewers and content consumers.
o How can you use A.I.-driven platforms like the Amazon Echo and Google Home to place content in front of viewers?
- Personalizing the viewing experience.
o How do you balance human curation and A.I. for incredible customized viewing experiences that bring subscribers to pay TV?
o In a survey conducted by Salesforce, 3,500 marketing leaders called AI the “leading technology where marketers expect the most growth in the next two years.” But how are the top programmers, agencies, publishers and mar-tech pros implementing A.I. into their efforts? In what ways should you emulate them?
o In what ways can you use A.I. to get more mileage out of your data – and just how accurately can you target consumers with an A.I.-heavy strategy?
- Privacy issues
o How can you implement A.I.-driven targeting techniques without alienating viewers?
David Teich, Cynopsis Digital Editor, will moderate the discussion with speakers including Rachel Lowenstein, Manager of Strategic Innovation, Life+ for Mindshare North America; Al Ming, VP of Product Management for Scripps Networks Interactive; and Dave Neway, Head of Product Marketing for IBM Watson Advertising.
Register your team today for the Cynopsis Digital webinar, “Using Artificial Intelligence to Capture & Captivate Audiences.”
All attendees will receive full access to speaker presentations for 1 year. Tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.
About Cynopsis Media:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister dailies Cynopsis Digital and Cynopsis Sports; weekly eSports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.