Girls Dream Big is Free People’s Latest Collaboration with Girls Inc.

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Lifestyle brand Free People continues to raise awareness for non-profit organization Girls Inc.

Starting early November, Free People will celebrate the holiday season with multiple initiatives supporting Girls Inc. An in-store ‘Dream Wall’ installation with Post-It, a day of giving and an exclusive pair of holiday PJ’s will help to celebrate and inspire to give back during this special time of year.

Girls Inc. is a New York based 501(c)3 non-profit that inspires all girls to be strong, smart, and bold through direct service and advocacy. A network of 82 affiliates, Girls Inc. delivers life-changing programs and experiences to girls age 6-18, equipping them to navigate various gender, economic, and social barriers.

#GirlsDreamBig is a campaign all FP stores and on social media centered around customers giving advice to their 13-year-old self. The initiative aims to encourage our customers to connect with other girls in the community to help spread self-love and positivity. Now more than ever, it’s the perfect time to inspire and encourage girls all across the US as a way of giving back.

Free People has created a ‘Dream Wall’ installation in partnership with Post-It for customers to come in and write on a post-it advice to inspire other girls. The wall launched in 10 select Free People store locations in early November. Customers will be able to stop in Rock Center NYC, Studio City LA, Austin, Miami, Nashville, Chicago, Portland, Denver, Boston, Washington D.C. and Seattle to participate all month long. Each post-it will automatically enter you to win a trip for you and friend to New York City for a FP X Girls Inc. volunteer day, 1 night stay at Hotel 1 and a dreamy holiday beauty box! ‘Dream Wall’ submissions will end on Tuesday November 28th.

On Tuesday November 28th, in all stores and on FreePeople.com; 25% of profits from all purchases will go towards Free People’s donation to Girls Inc. To find a store near you, please visit: https://www.freepeople.com/stores/

Customers will also be able to purchase a limited-edition pair of PJ’s online where 100% of profits go directly towards Girls Inc. The perfect present for the holiday season, these festive red PJ’s feature allover eyelet accents, retro piping details and an effortless, cozy silhouette.

About Free People:
Free People is a global lifestyle brand… defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter.

About Girls Inc:
Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Our comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. These positive outcomes are achieved through three core elements: people - trained staff and volunteers who build lasting, mentoring relationships; environment - girls-only, physically and emotionally safe, where there is a sisterhood of support, high expectations, and mutual respect; and programming - research-based, hands-on and minds-on, age-appropriate, meeting the needs of today’s girls. Informed by girls and their families, we also advocate for legislation and policies to increase opportunities for all girls. Join us at http://www.girlsinc.org.

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Katerina Patouhas
Free People
+1 215-454-3871
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