“Relevant communications and more personalized promotions are the key to attracting and retaining shoppers,” says Blaine Bringhurst, executive vice president of marketing, merchandising and store operations for Price Chopper.
TAMPA, Fla. (PRWEB) November 29, 2017
Aptaris, an enterprise marketing and promotions management innovator, today announces a multi-year agreement with Price Chopper/Market 32, a supermarket chain operated by The Golub Corporation, to develop a centralized source for all teams involved in promotions, merchandising and marketing. With 134 Price Chopper, Market32 and Market Bistro stores in New York, Connecticut, Massachusetts, Vermont, Pennsylvania and New Hampshire, Aptaris’ new vendor portal streamlines collaborations for outside resources, creative teams, and various departments across the chain’s footprint.
“Relevant communications and more personalized promotions are the key to attracting and retaining shoppers,” says Blaine Bringhurst, executive vice president of marketing, merchandising and store operations for Price Chopper. “Since we have supermarkets across different regions and work with multiple creative teams, having a centralized portal is a must to simplify communications and facilitate approvals. We’re anticipating up to a 10 percent improvement in cycle times from start to finish with key promotional programs. That allows our team members more time to focus on higher level merchandising and marketing strategies that will positively impact our customers’ experience and shopper loyalty.”
The Aptaris software supports category managers with greater visibility to promotional deals, customer-facing offers and campaign results. The portal accelerates communications with manufacturers and other partners to smooth the budgeting and reconciliation process. In addition, the Aptaris solution minimizes manual entry and provides historical data down to SKU level to assist with forecasting and planning.
“Speed to market is critical to remain at the forefront of customers’ consideration,” said Tom O’Reilly, CEO of Aptaris. “Supermarkets that can quickly adjust messages and offers to address regional preferences, trending consumer interests and even weather anomalies will have more successful campaigns. By centralizing Price Choppers’ marketing and merchandising assets, they can create timely and personalized promotions that will resonate with shoppers and generate more sales.”
Aptaris’ solution improves The Golub Corporation’s promotions workflows, as well as the quality of data from each campaign, advertising and marketing program. As the backbone for a customer-centric marketing and merchandising operation, the centralized portal enhances the food retailer’s relationship with supplier partners and internal teams.
About The Golub Corporation
Based in Schenectady, NY, the Golub Corporation owns and operates 134 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 20,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit http://www.pricechopper.com.
Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. http://www.GoAptaris.com.