Design thinking allows Proctorio to place instructors and students at the center of product development.
SCOTTSDALE, Ariz. (PRWEB) November 30, 2017
Proctorio has made a lot of news lately with its cutting-edge mobile technology and prestigious educational partnerships. Along with these innovations in online proctoring, Proctorio is excited to announce a new logo and tagline that embody the company’s technological advancement and design thinking.
Founder and CEO, Mike Olsen, discussed the origins of Proctorio’s original webcam logo, “The old logo was a symbol of security and vigilance and, while we continue to emphasize exam security, this new branding better represents the unique combination of simplicity and sophistication that is Proctorio.” Olsen added, “Proctorio’s ability to proctor online exams while protecting student privacy is unmatched, and we will continue to develop new features that allow institutions to protect academic integrity without sacrificing student privacy or data protections.”
The new Proctorio logo is a little more abstract, and it features not one, but three webcams. The colors evoke mental activity, growth, knowledge and elegance. The webcam shapes form a letter “P” to represent the name “Proctorio”. Gary Ruiz, Director of Media for Proctorio, summarized, "This new logo is an opportunity for us to update our brand while highlighting the design elements that distinguish Proctorio from other online proctoring solutions. We have the most advanced software in the world for validating identities, securing exam content and protecting academic integrity in online exams, hands down."
Along with its new logo, Proctorio revealed a new tagline, “Exam Integrity by Design.” Proctorio’s proctoring solution is unique because its design places stakeholders at the center, with engineers and designers addressing human concerns throughout the design process. Judson Garrett, Director of Education for Proctorio, explained, “We deploy design thinking throughout our organization, work spaces and software. Design thinking allows Proctorio to place instructors and students at the center of product development, which is evident in every facet of our software and customer support."
The Proctorio Manifesto is a set of value statements based on its mission, strategy and vision statements:
Mission: To expand opportunities for the development and demonstration of human potential.
Vision: A more just and equitable world through the increased availability of quality education.
Strategy: Protect academic integrity in all test environments and develop new technologies to support innovation in education and beyond.
Proctorio’s new look was developed with the help of Fervor Creative in Scottsdale, Arizona. Fervor is known for its dexterity in shifting subjective input into objective goals. Don Newlen, Owner of Fervor Creative, described working with Proctorio on the logo as “A unique opportunity to transform how a brand is represented at a pivotal moment in its development.” Newlen continued, “Proctorio stands for academic integrity and increased educational opportunities. We were able to build consensus and trust with Proctorio’s team through a non-linear, collaborative creative process. The end result displays Proctorio’s mission, vision and strategy in a unique and vibrant manner.”
The older style webcam was affectionately known around the Proctorio offices as “Kenny”, as it beared a strong resemblance to a favorite cartoon character that routinely suffered untimely demises. This distinctive webcam image was popular at conferences and inspired its fair share of imitators. “Alas, poor Kenny will not be back,” bemoaned Laura Miller, Customer Advocate for Proctorio.
About Proctorio: Proctorio is a fully automated, online proctoring service that provides a scalable, cost-effective solution to validating test-taker identities and activity during online exams. Proctorio ensures the integrity of distance learning and online certifications while protecting institutional accreditation and increasing the value of online degrees and credentials.
Proctorio’s customizable, secure exam settings, recording options and live ID verification allow institutions to set-up unscheduled, on-demand proctoring specific to their assessment needs. Proctorio ensures fairness for test-takers by increasing accountability, securing exam content, deterring cheating, and promoting a culture of academic integrity while improving learning outcomes.
About Fervor Creative: Fervor Creative is different. We were founded by creative professionals who maintain that there is a better way to manage design. You speak directly with decision makers, which means your branding represents you (no matter what the medium), ideas are clearly framed by strategic goals throughout the process, and relationships are built on trust.