Fabric Labels and Tags’ Marketing Power Highlighted by Experimentation with Growable Leather Alternative, says Hi-Tech Printing & Labeling Inc.

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The Los Angeles-based manufacturer comments on a recent article that manufacturers and designers have every reason to aggressively market positive innovation to as many diverse consumer groups as practical.

Fabric labels and tags can help to target environmentally minded consumers, among many other groups..

Labels and tags are an excellent medium for communicating messages about such positive innovations to a number of target audiences.

A November 20 article on Green Matters describes the work of Luis Quijano. The Liberty University student has been working with an unlikely combination of fermented water, kombucha, sugar, and green tea. Instead of concocting a new health food beverage, Mr. Quijano has reportedly developed a growable form of faux leather, which he is touting for its truly green approach to fashion. Los Angeles based fabric label and tag manufacturer Hi-Tech Printing & Labeling Inc. comments that the product is exciting both for its potential environmental impact and in terms of its marketing possibilities. The firm notes that labels and tags are an excellent medium for communicating messages about such positive innovations to a number of target audiences.

The manufacturer notes that clothing made with the young inventor’s new leather alternative will potentially be marketable to at least three different groups when it moves beyond the prototype stage. First, the fact that the material can be grown on site, rather than manufactured or farmed, may completely eliminate the pollution directly related to transporting and manufacturing other types of material, making it a natural for consumers deeply concerned about the environment. Hi-Tech Printing & Labeling Inc. adds that vegans and those concerned with animal rights, a market that typically overlaps with green-minded consumers, are also going to be attracted to the cruelty-free alternative to leather products. The firm adds that it’s also worth noting that young Mr. Quijano is working with his alma matter, evangelical Liberty University which was founded in the 1970s by the late Jerry Falwell. These products may therefore also be of considerable interest to evangelical Christians, a group not usually associated with sustainable products but which does promote a belief in the appropriate stewardship of the Earth.

Both smaller fabric labels and larger hang tags are highly appropriate means of distributing targeted messages that can be aimed at dramatically different groups, says Hi-Tech Printing & Labeling Inc. For example, products made from the growable faux leather could include messages about its environmental benefits when sold at high-end fashion emporiums in urban centers and in stores appealing to those with more progressive stances in upscale cities and suburbs. Meanwhile, stores associated with evangelical churches, or located in highly religious rural communities, might stress the association with one of the nation’s best known evangelical universities, says the manufacturer.

Hi-Tech Printing & Labeling Inc. adds that one of the major benefits of tags and labels is that they can be easily used as parts of highly targeted marketing campaigns appealing to the concerns of extremely diverse groups who, in some cases, might seem to have almost nothing else in common.

Interested readers who would like to learn more about Hi-Tech Printing & Labeling Inc. can call the firm at (213) 746-7772. They can visit its web site at http://www.FabricLabels.com.

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Bob Westal
Cyberset Corp
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