Viewpoint Creative Amps Creative Horsepower

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Viewpoint brings on new creative director, Liz Breen, from Arnold Worldwide

Nationally recognized creative services agency, Viewpoint Creative, has hired Liz Breen, formerly of Arnold Worldwide, to the position of Creative Director. A senior writer at Arnold, Liz created award-winning commercial work for Progressive Insurance and the National Association of Realtors.

“We are very excited to have Liz on our team,” says Michael Middeleer, Executive Creative Director at Viewpoint. “She is a phenomenal creative with a really strong sense of what great advertising content is all about.”

Breen’s considerable story-telling skills are evident from her work on productions as varied as CONAN, Antiques Roadshow and her Emmy nominated work at PBS’s WordGirl. In her spare time, she writes short fiction for publications that include the Columbia Journal, Cleaver Magazine and CHEAP POP.

“Joining the Viewpoint team is a bit like finding out that Narnia does exist after all,” says Liz Breen. “I’ve always worked under the notion that there shouldn't be a difference between entertainment and advertisement, and with Viewpoint, I’ve found a group of people who shares this belief. I’m excited, honored and eager to get to work.”

Liz begins immediately, bolstering Viewpoint Creative’s marketing capabilities that include branding, digital content and full-service campaigns.

Viewpoint Creative is turn-key creative and production agency headquartered in Newton, Massachusetts. Long recognized for creating engaging brand experiences for companies such as AMC, Blender Bottle, CA Technologies, Disney, ESPN, HBO, Reebok and Red Box, the company’s unique blend of in-house creative and in-house production delivers high concept with big results and maximum efficiency with unparalleled service. This innovative combination has resulted in a long-standing ability to reach consumers wherever they are, across every conceivable medium.

For more information about Viewpoint Creative, please visit

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Emily Brennan
since: 12/2009
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