Bestow Grants Early Access to On-Demand Life Insurance for Residents of North Carolina, South Carolina, Alabama, Mississippi, and Virginia

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Built on technology and backed by the most trusted reinsurers, Bestow helps consumers take life insurance off their to-do lists

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Bestow Inc., the company behind a revolutionary new approach to life insurance, today announced its license in several southern states, bringing residents of North Carolina, South Carolina, Alabama, Mississippi, and Virginia early access to on-demand life insurance products.

Leveraging applied intelligence and algorithmic underwriting, Bestow redefines the way millions of consumers research, buy, and manage life insurance. Using data to calculate risk, Bestow removes the need for a medical exam and streamlines the entire process into a matter of minutes. Customers simply come to the website, apply and choose between term life insurance options that have been newly designed to prioritize speed to purchase and affordability. Plans start under $3 per month for a two-year subscription and under $9 per month for a 20 year subscription, with coverage up to $500,000. Customers can cancel or change their plan any time without penalty.

At launch, Bestow is making it even easier to acquire life insurance by offering to pay for the first two months of coverage through an initial trial period. The Join Bestow trial gives customers who qualify full coverage for the first two months of their Bestow subscription, letting them experience the ease and convenience of a Bestow plan that works for their lives and financial future. Customers must register on Bestow’s website prior to its launch to be eligible for the program. Details can be found at

“Millions of families across the south need life insurance, yet have not had access to an easy, affordable way to get a policy that works for them and their families,” said Melbourne O’Banion, co-founder and CEO of Bestow. “At Bestow, our promise is to never make things more difficult than they need to be. That means moving everything online, removing complexities like medical exams, and making products simple and affordable.”

The regional launch follows a series of recent news, including a seed round of financing, closing $2.5 million led by New Enterprise Associates (NEA), as well as a partnership announcement with some of the most established and credible insurance carriers and reinsurers in the industry. Bestow was founded by entrepreneurs Melbourne O’Banion and Jonathan Abelmann, with the mission to launch a consumer-first life insurance solution driven by technology and backed by the most trusted names in the insurance industry.

Bestow will be open for enrollment nationally in January, 2018. For more information about Bestow, please visit to learn more.

About Bestow:
Bestow is revolutionizing the approach to life insurance, helping this generation protect its financial future. Bestow is the first comprehensive full stack digital life insurance solution. The company provides simple products, algorithmic underwriting, and data-driven financial solutions in a bundled, streamlined user experience. For more information about Bestow, please visit

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Molly George
Kickstand Communications
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