Sarasota YMCA Joins Personify Family of YMCA Clients

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Personify expands its footprint in the health and wellness market with its newest client, Sarasota Family YMCA

Personify’s goal is to deliver the very best technology to the YMCA movement in order to further their mission of building strong families and stronger communities.

Personify, the leading solution provider that empowers the best constituent-focused organizations, has added the Sarasota Family YMCA to its growing list of YMCA clients.

The Sarasota Family YMCA includes three traditional YMCA branches for health and wellness, youth sports, aquatics, and more to serve more than 9,500 families. Unlike other YMCAs, they also run a large foster care program called the Safe Children Coalition that provides shelter for youth in need of a safe place to stay.

According to Steve Bourne, Vice President and Chief Financial Officer for Sarasota Family YMCA, the YMCA was seeking software that provides a flexible customer relationship management component combined with strong statistical and financial components. “We found all of this and more with Personify and we are very excited to be partnering with them,” said Bourne. “The Personify team is knowledgeable in YMCA-specific operations and have a solid plan for the conversion, installation and training process. We are particularly excited about the online and customer communication capabilities that will simplify and enhance the customer experience and improve customer engagement,” Bourne continued.

The Sarasota Family YMCA unanimously voted to select Personify over the competition for its strong online platform and ability to deliver an integrated solution for managing memberships, programs and childcare/camps. Sarasota Family YMCA also plans to implement PersonifyGO, Personify’s browser-based user interface built for on-the-go Personify360 users.

Personify’s growing footprint in the YMCA market is attributed to the flexibility and extensibility of its products, creativity in solving complex YMCA challenges and a strong commitment to furthering the collective impact of the YMCA mission. Five out of the top ten largest and most progressive YMCA’s in the United States are empowered by Personify. In addition, smaller YMCA’s are able to take advantage of Personify’s product with a cost model that scales accordingly. “Personify’s goal is to deliver the very best technology to the YMCA movement in order to further their mission of building strong families and stronger communities,” said Personify’s Chief Revenue Officer Scott Adkins.

About Personify
Personify is the leading solution provider that empowers the best constituent-focused organizations to succeed. Personify’s suite of products and services enable organizations to better understand, engage, manage, and monetize the relationships with their constituents in a manner that benefits everyone involved. As an organization’s technology foundation, Personify captures and provides insight across all constituent interactions, allowing them to maximize engagement and drive revenue. More information is available at personifycorp.com.

About Sarasota Family YMCA
THE SARASOTA FAMILY YMCA, INC. is a nonprofit organization committed to strengthening the community through youth development by nurturing the potential of every child and teen; healthy living by improving the community’s health and well-being; and social responsibility by giving back and providing support to our neighbors. Every day, the Y works to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive. More information is available at https://www.sarasotaymca.org/.

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Megan Lopez
@Personifycorp
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