Avery Products Files Lawsuit Against Counterfeiters

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Avery Products Corporation is taking legal action against sellers of alleged counterfeit Avery labels in the United States in an effort to protect consumers from substandard merchandise and ensure the world-leading reputation of its brand.

Our goal is to let consumers know that when they purchase Avery labels, they’re getting the outstanding product quality to which they have become accustomed.

Avery Products Corporation has filed a lawsuit (Case # CV 17 889577) against sellers of alleged counterfeit Avery labels in the United States in an effort to protect consumers from substandard merchandise and ensure the world-leading reputation of its brand.

“We simply will not tolerate such activity,” said Jim Sellors, President of Avery North America. “Our goal is to let consumers know that when they purchase Avery labels, they’re getting the outstanding product quality to which they have become accustomed.”

The company was able to identify the alleged counterfeit Avery products after receiving consumer complaints about defective labels purchased online. The products came boxed in what appeared to be Avery packaging, but didn’t perform like genuine Avery labels.

“Avery has dedicated more than 50 years to the research and development of the highest-quality labels for use in desktop printers available in the world,” said Allison Phillips, Vice President and General Manager Printable Media, Avery North America. “Our company spends millions of dollars developing matched software, jam-free quality and perfect printability, while engineering substrates and adhesives to make sure our consumers and trade customers receive only the best.”

Consumers who suspect they might have purchased counterfeit Avery products should contact the Avery Consumer Care Center at (800) 462-8379. Counterfeit products may be returned to Avery and once verified will be immediately replaced free of charge.

To learn more about Avery Products, visit avery.com.

About Avery Products Corporation
Avery Products Corporation is the world’s largest supplier of labels, specialty converted media and software solutions to enable short-run digital printing in businesses and homes alongside complementary products sold through distributors and mass market retailers under the Avery® brand. Avery Products Corporation, a division of CCL Industries, is based in Brea, California. For more information about Avery products, visit avery.com.

Avery and all other Avery brands, product names and codes are trademarks of CCL Industries, Inc. All other company and product names may be trademarks or service marks of their respective owners.

About CCL Industries
CCL Industries employs more than 20,000 people operating 154 production facilities in 36 countries on 6 continents with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and extruded film materials for a wide range of decorative, instructional, functional & security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded and laminated plastic tubes, folded instructional leaflets, precision decorated and die cut components, electronic displays, polymer bank note substrate and other complementary products and services are sold in parallel to specific end-use markets.

Media Contact
Avery Products Corporation
714-674-8500
press(at)avery(dot)com

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