TOPS FIELD, Mass. (PRWEB) November 30, 2017
MedData Group, LLC, a leader in data-driven solutions fueling healthcare professional engagement, announces the launch of AccessHCP, a self-service, cloud-based platform that allows healthcare marketers instant access to data on more than two million US healthcare professionals. AccessHCP provides an intuitive and comprehensive interface that allows sophisticated data segmentation based on any combination of professional, demographic, firmographic, and channel-specific attributes and values.
Bill Reinstein, CEO of MedData Group, describes the value of this new platform. “MedData Group is proud to be the only healthcare data provider to allow healthcare marketers instant access to the data of their choosing. While self-service data platforms do exist in other B2B markets, it’s been lacking in our sector. We listened to our customers’ needs and knew it was time to bring this much-needed solution to the healthcare industry. Providing instant access to HCP data in real-time can have a major impact on a number of multi-channel marketing programs, driving efficiencies and enabling greater personalization and segmentation.”
MedData Group’s customers are already seeing the value in this do-it-yourself data platform. “AccessHCP gives Butler/Till the convenience of having a do-it-yourself platform that shows every HCP available based on our specific set of criteria – including our customer match lists – and helps us to understand what’s possible from an audience targeting perspective across multiple channels including programmatic. With the ability to access and analyze data in real time, AccessHCP has helped us tremendously with our campaign planning and strategies," shares Kay Driscoll, Digital Media Supervisor at Butler/Till.
AccessHCP is revolutionizing the ability to access and analyze high quality HCP data, ensuring that healthcare marketers and others looking to engage with HCPs can maximize their efficiency, timeliness, and ROI while achieving their unique marketing objectives. Anyone can sign-up for a free AccessHCP account to explore the platform or watch a quick video to learn more.
About MedData Group
MedData Group provides a wide range of data solutions for providers of pharmaceuticals, medical devices, healthcare technology, professional services, medical education, publishers and others looking to identify and engage with professional healthcare audiences. We offer an extensive portfolio highly flexible, cost-effective data products and platforms that allow for sophisticated and accurate segmentation of target HCP audiences and provide multi-channel engagement solutions. Our database of over 2 million healthcare professional records including email, digital ID, clinical behavior (Dx/Px), and dozens of other demographic, firmographic, and professional fields is constantly being verified, enriched, and updated to fuel your interactive marketing campaigns. http://www.meddatagroup.com