2017 Holiday Gift Card Trends According to GiftCardGranny.com

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Gift Card Granny surveyed over 2,900 users to uncover the latest holiday gift card trends for 2017.

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For complete survey results, visit GiftCardGranny.com.

Amazon came in first in terms of preference when people were asked what store or restaurant they typically purchase gift cards for in 2017 (23.8% of respondents).

Gift Card Granny (http://www.GiftCardGranny.com), the largest website for discount gift card deals, conducted its annual survey on November 14th to determine the latest gift card trends for 2017. The survey questions ranged from most popular cards to card preferences (digital vs. plastic), to purchase behavior and card redemption.


Amazon came in first in terms of preference when people were asked what store or restaurant they typically purchase gift cards for in 2017 (23.8% of respondents). Walmart (20.3%) , Target (19.4%) , and Starbucks (19%) carried over in popularity from 2016, remaining firmly in the Top 5. Kohl’s (9.4%), Lowe’s (8.4%), and Olive Garden (7.5%) came in as other favorite brands.


Amazon topped the list when respondents were asked what was their number one online retailer that they planned to shop at this holiday season (39.7% of people). Walmart (8%) and Target (6%) rounded out the Top 3 responses. This year’s survey revealed a strong correlation between the gift cards people prefer most and where they plan to shop with Amazon, Walmart, and Target finishing in the Top 3 for both questions.


44% of respondents reported using a mobile gift card app to make a gift card purchase in 2017, that’s up nearly 22% from 2016, when 36% said they used an app to purchase a gift card.

In addition to mobile apps growing in popularity, so too are people’s preference for digital gift cards as opposed to traditional plastic. 10% more people preferred to give or receive a digital (eGift) card in 2017 (37.8%) compared to last year (27.5%). The remaining 34.5% had no preference between digital or plastic.


It is well known that holiday shoppers take advantage of coupon savings for their gift buys, but the survey uncovered another money saving tactic that is more well known than first thought. 70% of shoppers disclosed they have stacked savings at the register or online checkout by using a coupon in addition to their pre-purchased discount gift card. The double savings trend appears to be most popular among the 35-44 year old age group with 75% reporting having done so.

For complete data from Gift Card Granny’s 2017 user survey or for press inquires regarding the survey, please contact PR(at)giftcardgranny(dot)com or visit GiftCardGranny.com.

About Gift Card Granny
Gift Card Granny has been saving shoppers money since 2009. Originally founded as the first online gift card meta website, Granny has grown from a single person operation to a team of over 30 employees. Today, Gift Card Granny is the largest and most trusted discount gift card aggregator on the Internet – with 300,000+ daily gift card deals and over 15 million visitors a year. Savvy shoppers may buy gift cards at a discount or sell their unwanted gift card for cash.

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Justin Fritz
Gift Card Granny, LLC
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