Understands, A Division of Heartwood Creations, Inc., Launches “Meet the Baxters” on Kickstarter

Share Article

Meet the Baxters –a Family of Rear-Mounted Storage Solutions and Art for iMacs

Meet the Baxters –a Family of Rear-Mounted Storage Solutions and Art for iMacs

Meet the Baxters –a Family of Rear-Mounted Storage Solutions and Art for iMacs

Our goal is to inspire makers, artists and everyday iMac users to have fun with our product ideas by sharing design files & DIY kits, offering custom contour printing, and sharing Kickstarter backer workspace photos in an online gallery.

Past News Releases

RSS

Understands today unveiled “Meet the Baxters” on Kickstarter, a family of rear-mounted storage solutions designed to promote happy workspaces, declutter desktops, and greet people with joyful artwork.

Ranging in styles and configurations, there are currently 5 Baxters in the family –Joe, Mary, Shira, Nigel and Art. They slide on the back of iMacs easily without tools or adjustments. Made in the USA, the Baxters are constructed from a very strong cross-laminated birch that provides an ideal blend of strength and weight. The result is a durable and lightweight storage solution that is beautiful and guaranteed for life.

The Baxters come in 3 surface finishes –1) walnut veneer, 2) metallic paint, and 3) contour custom printing in which customers upload their own artwork or select from stock art to print on all surfaces.

Baxter Family Features:

  • Five configurations
  • No tools or adjustments needed
  • Mounting system made in 2 sizes, for both 21.5” or 27”. The 27” mount also fits earlier iMacs
  • Made from very strong cross-laminated birch for ideal weight, strength and stability
  • Contour-custom printing –all visible sides
  • Walnut veneer
  • Metallic paint
  • Cable wraps and labels
  • Guaranteed for Life
  • Made in the USA
  • Ships in January 2018
  • MSRP: $40-$75

“We are taking a fun and multi-faceted approach to collaborating with Kickstarter backers”, says Mike Fisher, the Baxters’ creator. “Our goal is to inspire makers, artists and everyday iMac users to have fun with our product ideas by sharing design files & DIY kits, offering custom contour printing, and sharing Kickstarter backer workspace photos in an online gallery.”

Other rear-mounted storage products are one-dimensional. The Baxter Family not only offers stunning contour color printing, but also several shelf configurations and accessories such as cable wraps, labels, and cable wrap storage slots.

The Baxters are Understands’ first Kickstarter project, and delivery is expected by January 2018. For pledges ranging from $40 to $75, Kickstarter backers will get a Baxter of choice. A $2 pledge gets design drawings. A $20 - $30 pledge gets a DIY Kit.

Visit the “Meet the Baxters” Kickstarter page here.

About:

Heartwood Creations Inc. (heartwood.com): Mike Fisher is the founder of Heartwood Creations, the leading U.S. provider of exquisitely crafted wooden secret boxes and jewelry boxes. Heartwood is located in Rockford, IL and has been in business for 40 years.

Understands (understands.com): The Baxter Family is the first of two new product lines from Heartwood Creations under its new tech accessory division called Understands. Understands’ charter is to create wooden desktop tech accessories to promote happy and satisfying workspaces. This includes a variety of fun and colorful rear-mounted iMac storage solutions and planet-friendly desktop computer stands.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andrew Griffin
@woodunderstands
since: 10/2017
Follow >
Understands
since: 10/2017
Like >
Visit website