Integress Publishes Data Monetization Playbook for Handling Common Challenges

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Insights demonstrate new ways organizations are monetizing enterprise data to increase revenue and operational effectiveness

Data Monetization White Paper
The difference between traditional BI and data monetization is the difference between just monitoring dashboards and reports and making data more actionable...

Integress, a leading data management and monetization services firm, has published a White Paper, “Enabling Data Monetization: A Playbook for Handling Common Challenges” that offers tips for mid-sized organizations to better prepare for successful data management initiatives.

The term “data monetization” was first associated almost exclusively with selling and trading data to attract and enrich partner relationships. Recent innovations like master data management, modern business intelligence (BI) tools, and advanced analytics, provided organizations with new ways to monetize enterprise performance improvements by increasing revenue and operational effectiveness.

“The difference between traditional BI and data monetization is the difference between just monitoring dashboards and reports and making data more actionable," said Dave Taddei, Founder and CEO at Integress. “Our white paper addresses challenges for leading with business outcomes, evolving analytical curiosity, defining terminology, and approaching technology the right way.”

Download the Data Monetization White Paper.

About Integress

Integress provides management consulting and IT services enabling organizations to manage and monetize their data. Since 1998, Integress has supported organizations in complementary roles of IT strategist, data scientist, data architect, project leaders and mentors to help execute business strategies, share knowledge and build data maturity alongside CIOs, in-house IT staff and business users. We accelerate data enablement from data strategy through IT execution with Quick Value BI Jumpstarts, Managed Data Services and Data Evolution Services that plug any data enablement gaps. For more information, visit http://www.integress.com and follow us on LinkedIn and Twitter.

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