Wiser Hires Former Evidon Exec, Mark Rudolph, as CRO

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A recognized leader in SaaS-based solutions, Rudolph joins the Wiser team to scale the company’s retail analytics platform

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Mark brings the right expertise in SaaS to help us expand into new vertical markets where scalable, efficient data collection and actionable insights are fundamental to success.

Wiser, a retail analytics platform delivering actionable data for better decisions, has hired sales and business development veteran Mark Rudolph as its chief revenue officer (CRO). With more than 20 years of experience with software as a service (SaaS) solutions, Rudolph will oversee all global sales activities for Wiser.

“We are excited to have someone of Mark’s caliber on the Wiser team and welcome him to our growing Boston office,” said Hal Charnley, President of Wiser. “Mark brings the right expertise in SaaS to help us expand into new vertical markets where scalable, efficient data collection and actionable insights are fundamental to success.”

Prior to Wiser, Rudolph was chief operating officer (COO) at Evidon, Inc. (formerly known as Ghostery), where he had global responsibility across all core functions of sales, customer success, professional services, product strategy/management, product marketing, demand generation and go-to market strategy. He developed Evidon into a leader in digital governance solutions, resulting in the company being acquired by Cliqz and Crownpeak in 2017. Rudolph earned an MBA from Boston College, as well as a BS in Management from The Georgia Institute of Technology.

“I’m looking forward to joining Wiser as they create the next leader in retail analytics,” said Rudolph. “There are many retail technology startups out there, but none provide actionable, omnichannel data for brand and retail clients. Wiser is the total package, and I’m thrilled to be part of their journey.”

Wiser Solutions, Inc. launched in August 2017 with an all-in-one analytics platform for retail. Created from the merger of retail technology firms, Quad Analytix and Mobee, Wiser eliminates the need for point solutions, allowing brands and retailers to collect, analyze and act on data with workflow software, across their online and offline footprints. Wiser serves nearly 30 Fortune 200 retailers and some of the world’s most recognizable brands.

Today, Wiser serves the retail and financial services industries, but plans to deliver a global solution to enhance decision making for many other markets. The company has more than 130 employees and will expand its team significantly in 2018 through continued organic growth and M&A. Wiser is headquartered in San Mateo with locations in Boston, London and Tel Aviv, and numerous field sales offices throughout the U.S. Learn more and schedule a demo at http://www.wiser.com.

About Wiser
Wiser is the leading provider of actionable data for better decisions. Wiser collects and analyzes online and in-store data with unmatched speed, scale and accuracy. The Wiser platform then blends these insights with advanced workflow software to drive business value for brands and retailers. Using a unique combination of data science and human validation, Wiser offers integrated solutions for every aspect of retail, all in one place. Learn more at http://www.wiser.com and follow @WiserData.

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McKenzie Mayer
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