National Association of Professional Women Inducts Shannon Keany, Owner of Keany Marketing & Events, Into its VIP Professional Woman of the Year Circle

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Shannon Keany is selected for her outstanding leadership and commitment within her profession

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I fell in love with the travel and customer service aspects of the job.

The National Association of Professional Women (NAPW) honors Shannon Keany as a 2017-2018 inductee into its VIP Woman of the Year Circle. She is recognized with this prestigious distinction for leadership in entrepreneurship. NAPW is the nation’s leading networking organization exclusively for professional women, boasting more than 850,000 members, a thriving eChapter and over 200 operating Local Chapters.

“I’m pleased to welcome Shannon into this exceptional group of professional women,” said NAPW President Star Jones. “Her knowledge and experience in her industry are valuable assets to her company and community.”

As a high schooler, Shannon Keany always liked planning parties but she didn’t realize she could make a career out of it until she was hired as an Event Coordinator after college. “I fell in love with the travel and customer service aspects of the job,” she said. “I have been doing marketing events, meetings, sales events and trade shows for over 20 years. I work with a variety of industries, but most frequently due to my experience, help professional service companies like law firms, banks and accounting firms.”

The Owner of Keany Marketing & Events, Ms. Keany started the company in 2006 on a part-time basis. Since 2015, she has been working at it full time. “We help our clients develop new business and improve employee relations via internal and external marketing efforts,” she explained. Ms. Keany uses the skills she has honed throughout her career to provide clients with expert digital initiatives, innovative promotional materials and effective in-person meetings. “We work with our clients to identify their goals and come up with a plan that can be developed and start making an impact quickly,” she added.

Ms. Keany said she finds her career very rewarding. “Events take so much time and energy to plan and execute that once it happens and everyone is looking back at it, we can say, ‘We did it!’” As she continues to grow her company and take on more challenges, Ms. Keany looks forward to continuing “to help our clients grow and effectively communicate as we help them to stay current with changing industry, technology and event trends.”

Awards & Accomplishments:
B.S., Cal State University (Chico), Certified Meeting Professional

About NAPW: NAPW’s mission is to provide an exclusive networking forum to successful women executives, professionals and entrepreneurs where they can aspire, connect and achieve. Through resources, tools and benefits, professional women interact, exchange ideas, advance their knowledge and empower each other.

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Lisa Mancuso
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