Target Data and The RoomPlace Expand Partnership

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Target Data will execute a progressive marketing strategy across all addressable media and build state-of-the-art marketing intelligence for the leading furniture retailer.

The RoomPlace

We're excited to continue and amplify our relationship with Target Data. Expanding on our current results will help us in numerous areas of our business.

Target Data ( announced today that The RoomPlace, a leading family-owned and community-focused furniture retailer with 25 locations serving Illinois and Indiana, have strengthened its marketing partnership.

Building on the success of a partnership that began four years ago, Target Data will now assume responsibility as The RoomPlace’s exclusive addressable marketing service provider, executing all of their addressable media including, but not limited to digital, email, and mobile. Additionally, Target Data will execute a progressive marketing strategy designed to reach potential shoppers.

To support all these marketing activities, Target Data has built a Marketing Intelligence Platform that will include a prospecting database and robust real-time reporting. It also includes a Data Management Platform containing first- and third-party datasets for use in targeting, managing the online audience, real-time multivariate testing, and optimizing The RoomPlace’s digital campaigns.

“We’re excited to continue and amplify our relationship with Target Data. Expanding on our current results will help us in numerous areas of our business,” said Cara Wallace, Vice President of Marketing for The RoomPlace.

“The RoomPlace has set itself apart in the industry with its total-room concept to furniture shopping – impressing furniture shoppers, as well as us. Our Marketing Intelligence Platform will allow them to capture valuable customer insights and deliver highly targeted and engaging ads to drive in-store and online sales,” explained Ross Shelleman, CEO of Target Data.

About Target Data
Based in Chicago, Target Data is a leader in people-based marketing, driving our client’s revenue through addressable online and offline marketing execution. Using customer and transaction data, Target Data creates cross-channel campaigns that target actual people, not segments or audiences. Marketing is tied directly to revenue enabling precise measurement and refinement. Target Data is committed to partnering with clients to help them spend their marketing dollars smarter. For more information, visit:

About The RoomPlace
For over a century, The RoomPlace has been helping Chicago and greater Indianapolis residents design the homes of their dreams. Our roots date back to 1912, when Sam Berman founded Harlem Furniture, bringing furniture directly to customers’ doors in Chicago. Now, with over 25 locations across Illinois and Indiana, The RoomPlace serves a much wider base of furniture shoppers—with the same commitment to meeting personalized tastes. Over the course of these hundred odd years, we have always remained a family-owned and community-oriented businesses, bringing our customers exquisite furniture at affordable prices.

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Zach Englum
Target Data

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