butter LONDON Collaborates with Pantone as the Official Beauty Partner for the Pantone Color of the Year 2018 Collection

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butter LONDON Cult Favorite Formulas are Back, Yet Again, in an Exclusive Co-Created Makeup and Nail Collection Celebrating PANTONE 18-3838 Ultra Violet

butter LONDON x Pantone

Ultra Violet translates perfectly to beauty, and we are delighted to celebrate this inventive, inspirational shade in our limited edition collection. - Sarina Godin, butter LONDON President

butter LONDON, the prestige color cosmetics and nail lacquer brand, is proud to partner once again with Pantone, the global color authority, to introduce the Color of the Year 2018, PANTONE® 18-3838 Ultra Violet. butter LONDON and Pantone have joined forces to co-create an exclusive collection featuring the brand’s cult-favorite formulations in the Pantone Color of the Year 2018 and complementary tonal hues.

“We are thrilled to continue our partnership with Pantone as the exclusive beauty partner for Color of the Year 2018,” says butter LONDON President Sarina Godin. “As a brand we are obsessed with color, so the relationship with Pantone has been a natural pairing. Ultra Violet translates perfectly to beauty, and we are delighted to celebrate this inventive, inspirational shade in our limited edition collection.”

Meet Ultra Violet, a provocative purple that speaks volumes and takes us to a place where imagination runs wild. Leave it to us to bring you an extraordinary collection packed with sophisticated colors and dreamy textures inspired by Ultra Violet’s magical thinking. Look beyond the ordinary and check out violet’s new vibe. The limited edition collection includes:

Nail Lacquer, 8-Free, highly pigmented nail color (6 SKUs, $10 each)

  •     Ultra Violet, Misty Lilac, Hydrangea, Iced Lavender, Mauvelous, Purple Reign

Plush Rush Lip Gloss, Plumping, luscious lip color (3 SKUs, $20 each)

  •     Ultra Violet, Electric, Mystic

Lippy Liquid Lipstick, Full coverage, high shine liquid lipstick (3 SKUs, $18 each)

  •     Ultra Violet, Canyon Rose, Wild Orchid

Glazen Eye Gloss, Breakthrough wet-effect sparkling eye shadow gel (1 SKU, $24)

  •     Ultra Violet

Glazen Lustrous Liner, Long-wear metallic liquid liner (1 SKU, $19)

  •     Ultra Violet

butter LONDON + Pantone Color of the Year 2018 Collection 4-Piece Kit (1 SKU, $36)

  •     Nail Lacquer, Plush Rush Lip Gloss, Glazen Eye Gloss, and Glazen Lustrous Liner in Ultra Violet

“The inherent complexities of Ultra Violet make it the perfect hue for every mood, ranging from subtle elegance to bold non-conformity,” added Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Today, beauty and color have become an essential means of self-expression, not just limited to runway but also used creatively in our everyday lives. Our hope is that bringing Ultra Violet to life through our collection with butter LONDON inspires people everywhere to express themselves with colorful beauty looks.”

The limited edition butter LONDON + Pantone collection will pre-launch on butterLONDON.com, Ulta and Ulta.com in December, launch in Nordstrom stores in January 2018, and Kohl’s stores in February 2018.

About butter LONDON: Founded in 2005 by a beauty-obsessed British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip & haute fashion sense to nails. This trailblazing luxury approach – fueled with a better-for-you ingredient philosophy – quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today, we continue to create innovative, imaginative, good-for-you products for eyes, lip, face, and nail using the same ingenious Crafted with Care™ approach to formulations. We believe playful is beautiful and we encourage you to live a little with lively, luxe products you can trust. We are makeup royalty…and we wear it very well. For more information on butter LONDON, visit http://www.butterlondon.com.

About The Pantone Color Institute™
The Pantone Color Institute is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.

Through seasonal trend forecasts, color psychology, and custom color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.

About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.

Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through color, and control consistency across various materials and finishes.

Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute™, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories. More information is available at http://www.pantone.com.

For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

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Mallory Liebhaber
The Woods & Co
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