PEOPLEASE Appoints Experienced Logistics and Financial Services Executive, Paul J. Citarella, as Chief Commercial Officer

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Company is uniquely positioned to drive incremental growth with its leadership position in the trucking and logistics industry.

PEOPLEASE, the leading provider of Business Process Outsourcing (BPO) solutions and services for the transportation industry, named Paul J Citarella as the new Chief Commercial Officer.

In this new role of Chief Commercial Officer, Paul will be responsible in developing and executing the growth strategy for PEOPLEASE and its subsidiaries. Paul will lead teams to manage and develop our existing customers, explore new innovative opportunities and products to expand through our existing and future distribution channels and partnerships.

“We are excited to have Paul join the PEOPLEASE Team,” said Sam Rossa, President of PEOPLEASE. “He is a proven business leader, brings demonstrable success and expertise in growing businesses. With his domain experience in the trucking industry, we are extremely confident he will open up new doors and approaches for us.”

Most recently, Paul was the Senior Vice President – Sales & Marketing at FleetCor. During his 10 years, the company grew from $300M to over $2.2 Billion in sales. His leadership helped transform that organization from a single channel sales organization, to a multi-channel approach. Prior to that, he had executive management roles in other leading Financial Services organizations where he drove growth at Jack Henry (Alogent), S1, Fiserv (CheckFree) and Unisys Corporations.

“As an AVC Partners company, PEOPLEASE, has built a strong foundation across the enterprise from a technology and operations standpoint. Our goal is to now accelerate our approach to the market by bringing in additional talent to their leadership team”, said Chris Munro, founder of AVC and investor in PEOPLEASE. “We are very fortunate to have attracted Paul and are excited to have him join our team.”

“I am honored to have the opportunity to join the leadership team at PEOPLEASE and AVC Partners,” stated Paul Citarella. “They are the leading PEO in the transportation industry and are uniquely positioned to accelerate as a predominant player as it continues building on its core strengths.”


Founded in 1994, PEOPLEASE is a full-service, professional employer organization headquartered in Mount Pleasant, SC. The nation’s largest trucking and transportation PEO, PEOPLEASE serves hundreds of transportation customers nationwide, managing tens of thousands of employees.

PEOPLEASE has a large employee base with a nationwide reach allowing for cost effective payroll, healthcare, workers’ compensation insurance and HR administration solutions, ensuring its customers can focus on their core business operations.

To learn more about PEOPLEASE services, find us on the web at,, @PEOPLEASE, and

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Samuel Rossa
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