Create The Perfect Christmas Soundtrack With Startle

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Startle has compiled its top tips to help operators survive the busy Christmas period.

Startle International Limited, leading providers of disruptive technology solutions, entertainment services and interactive music tools, is turning its attention to creating the perfect soundtrack this Christmas. Startle has compiled its top tips to help survive the busy Christmas period.

1) A Gradual Introduction is Key
Finding the perfect time to start the celebrations can be hard to judge. Gradually introduce festive favourites, as not all customers are ready to embrace Christmas with open arms. In the run up to Christmas last year, 90% of Startle Music customers that adopted a Christmas-specific playlist waited until December to make the full switch.

2) Balance is Essential
Back-to-back Christmas tracks for six weeks or more will tire quickly. Establish a balance between festive and regular music. Out of all Startle Music customers that switched to a full Christmas-specific playlist, 15% waited until Christmas Eve or the big day itself and ensured they maintained a careful balance up to that point.

3) Tailor the Offering
Create a desired atmosphere by tailoring the music to time of day and audience. Build tempo with upbeat, fast paced songs, for example ‘All I Want For Christmas’, or opt for an easy-listening tune for low-key occasions such as ‘Last Christmas’.

4) Be True to The Brand
Music can help shape customer’s perception of a brand and it’s important not to forget this at Christmas. Professional music providers such as Startle Music ensure background music is in-line with and reflects a brand’s every-day look and feel.

Startle is dedicated to helping retail and hospitality brands provide exceptional digital venue experiences through disruptive technology solutions, entertainment services and interactive music tools. Startle Music gives operators access to one of the most complete music libraries in6 the world as well as professionally curated and managed playlists, perfect for creating the perfect Christmas music offering. Startle Jukebox puts millions of tracks at customer’s fingertips through smartphones.

ENDS

For any media enquiries and information requests including interviews, features, events and photography, please contact Fleet Street Communications:

Chloe Walden    Fleet Street Communications    T: 020 3567 5802    E: chloe@fsc.uk.com
Lottie Armstrong Fleet Street Communications    T: 020 3567 5812    E: lottie@fsc.uk.com

NOTES TO EDITORS:
About Startle
Startle is dedicated to helping retail and hospitality brands provide exceptional digital venue experiences for their customers. Startle is proud to offer the following services to retail and hospitality businesses: Background Music, Interactive Music, DJ Mixes, Digital Signage, Quiz System, Loyalty Schemes, Music Profiling, Managed Licensing, Professional Installations, and Creative Services. By combining multiple products from its catalogue, Startle helps customers get more from their venue by implementing multi-functional, innovative and creative strategies, and educating them on how to make the most of this.

Please find further information about each of Startle’s services here: http://www.startleint.com

CEO Andy Hill is a serial entrepreneur and innovator. Hill was previously founder and CEO of I Like Music, the joint venture partner in Startle. COO Adam Castleton has extensive technical and operational experience, working with companies such as ITV, 3M and Western Digital. Castleton was previously Head of Digital Strategy at London and New York Digital Agency, Rawnet.

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Chloe Walden
Fleet Street Communications
+44 2035675800
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