Spencer Lewis Marketing Group Turns Annual Financial Report into an Awards Winning Effort to Help San Bernardino County Heal from Tragedy

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Two professional associations honored Rancho Cucamonga- based Spencer Lewis Marketing Group for its heartfelt tribute to the victims of the San Bernardino County massacre in an annual financial report for retired county workers.

Polaris Award

“Our goal was to help with the healing part of a tragic situation. We wanted to shine a light on the great strengths of San Bernardino County.”

Two professional associations honored Rancho Cucamonga- based Spencer Lewis Marketing Group for its heartfelt tribute to the victims of the San Bernardino County massacre in an annual financial report for retired county workers.

Spencer Lewis Marketing was recognized with an American Advertising Federation – Inland Empire Silver Award and a Polaris Award from the Public Relations Society of America Inland Empire in 2017.

Both awards acknowledged Spencer Lewis Marketing’s presentation of the 2016 San Bernardino County Employees’ Retirement Association’s (SBCERA) Comprehensive Annual Financial Report which honored and remembered the 14 lives lost, and the 22 others seriously injured in the December 2, 2015 terrorists attack at the county’s Inland Regional Center.

“Our goal was to help with the healing part of a tragic situation,” Spencer Lewis Marketing Group Founder, Shawn Glaspell said. “We wanted to shine a light on the great strengths of San Bernardino County.”

The 159 page financial report included a cover page with the county’s iconic arrowhead logo in which “SB Strong 12.2.15” was emblazoned inside the logo. It was followed with a photo of the American flag and the multitude of flowers placed at a sidewalk memorial outside the regional center in the days immediately after the horrific attack.

The report also included 10 section divider pages. The first divider displayed a brief tribute to the community as a whole. It read in part: “On December 2, 2015, the world saw San Bernardino County through a lens of tragedy. The attack on County employees, resulting in the death of 14 individuals and injury of many others, threatened the morale and image of the region. Yet, what happened in the weeks and months following the attack was a unification of communities and determination to thrive in the face of adversity.”

The end of the report listed the names of the 14 people killed, and it offered sympathy to the injured and healing, and thanked first responders for their heroism.

The tributes, along with the other divider pages displaying famous images of the county, all evoked a strong emotional response and a feeling of pride in what was otherwise a compilation of financial statements, bar graphs, pie charts and a mind-numbing display of number tables.

“I really do wish this tragedy never happened, therefore taking this theme off the table,” Glaspell said. “With that said, we put a lot of time and effort in to these themes so that the result is something we at Spencer Lewis Marketing Group and SBCERA can be proud of in the end.”

“We are always happy and grateful anytime we are recognized this way.  It’s special for us and our clients,” he said. “But for this year, it was a little more special due to the topic matter.”

Both awards are important to Spencer Lewis. It goes to the heart of the company’s work ethic.

“We are passionate about what we do.  We really work closely with our clients to create materials that they can be proud of.  It’s a team effort,” Glaspell said.

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