MIAMI (PRWEB) December 07, 2017
Art Basel Miami Beach-- FIIL, a designer and manufacturer of finely crafted, leading-edge audio products, today announced it is teaming up with Street Art House, an experiential art company facilitating projects by up-and-coming artists from around the world, to further strengthen the deep ties between art and music. As part of their alliance, the two brands will launch design collaborations and events with some of the world’s most prolific street artists. During Art Basel at 1Hotel South Beach in Miami, Street Art House will preview its new augmented art program with FIIL powering the high-resolution audio for a full immersive experience. The invitation-only experience on December 7th will feature augmented art by the pop artist James Haunt and music by DJ Jazzy Jeff. More information about headphone design collaborations will be announced later in December.
Mutual Inspiration Bridges Art and Music
As many visual artists and musicians will attest, each draws inspiration from the other’s medium. Many street artists listen to music to inspire them while they create amazing canvases. In turn, musicians draw inspiration from the art of canvas to create their music.
As a company dedicated to helping all artists reach their full potential of expression and creativity, FIIL was established to provide those with a passion for music with a great sounding headphone – one capable of conveying the true brilliance and obsession of each musical note, beat and the work as a whole providing inspiration.
Augmented Art Powered by New Visual and Audio Technologies
Pairing up with a new augmented art division of Street Art House that uses technology to tell the stories behind the artists and their artwork, FIIL looks forward to supporting the artist community in new and exciting ways. The first will be the immersive augmented experience at Art Basel, which incorporates FIIL's high-resolution wireless headphones with Street Art House’s AR technology and talent. Guests will wear FIIL headphones while viewing artwork and have the opportunity to learn about participating artists, watch them create and listen to their musical influences.
The Headphone as Artistic Medium: “The Artist’s Collection”
Additionally, Street Art House and FIIL will be commissioning art from street artists to use the headphone as a medium and create a newly designed headphone series called “The Artist Collection.” These new designs will showcase the collaboration and work of these prominent artists while simultaneously helping FIIL grow its CURATOR Program, a collection of well-known artists who tie music to creativity, in a variety of artistic disciplines.
“What Street Art House stands for and creating the tie-in of our company supporting the arts community with this augmented art experiences and an exclusive line of headphones is a new story in the Art and Tech world,” said Marcus Sanchez, FIIL’s marketing director. “It’s an unusual partnership way outside traditional headphone marketing yet one that’s totally organic because of the love of music and its influence on art. FIIL’s committed to grow the support of street art and the art community.”
Justin Fredericks, co-founder of Street Art House, continued “Our partnership with FIIL shines a light on the enduring symbiotic relationship between art and music. Starting with the headphone as a canvas for artists, then extending into immersive, multimedia experiences, this collaboration is about amplifying creativity.”
To learn more about FIIL headphones, its CURATOR program or to sign up to receive information first about headphone collaborations and other announcements, visit FIIL.com.
To learn more about Street Art House, its experiential art and events, brand collaborations and mural commissions from up-and-coming artists from around the world, visit StreetArtHouse.com.
FIIL was established to provide an audio solution for the creative consumer that has a passion for the arts, but is tired of the status quo. The brand was founded by headphone pioneers and music professionals, each with more than 20 years of experience in music, design, and consumer electronics. The FIIL team has built some of the most respected global headphone brands and felt they could continue to elevate consumers’ expectations and elevate industry standards.
FIIL challenged itself to design and engineer seamless products that not only sound impressive, but are comfortable and innovative with a modern design. The company’s mission is simple: be a company that listens to the artistic community and find simple solutions to complex problems.
We are FIIL. The Art of Audio.