Lead Liaison Adds Sales Enablement to Bolster Account-Based Marketing and Sales Prospecting

Share Article

Sales and marketing specialist, Lead Liaison, adds a collection of sales enablement capabilities to their suite of marketing and sales solutions.

News Image
The capabilities are focused on sales enablement, also referred to in the market as sales engagement or sales acceleration.

Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®.

This development is a result of years of industry research and collecting feedback from clients and partners. According to Salesforce.com, 40% of sales teams do not have a playbook or defined strategy. Companies with a defined, repeatable process are 33% more likely to be high performers. “The win rate,” Salesforce.com says, “is over 50% for two-thirds of companies that have a defined process in place.” Lead Liaison now gives salespeople the functionality needed to create systematic, successful processes.

The capabilities are focused on sales enablement, also referred to in the market as sales engagement or sales acceleration. Capabilities include an incredibly exciting feature which the company is calling “2-way email sync”, meaning users no longer have to Bcc a third party sales and marketing system. It supports any email provider, including Office 365, Exchange, Gmail, and many more.

Lead Liaison’s Sales Enablement capabilities are the industry’s only prospecting and Account-Based Marketing (ABM) solution that combines offline and online strategies, called Lead Liaison Rhythms™. Those offline strategies include postcards, flyers, and even handwritten follow-up letters. These offline strategies, when used with online strategies like email and website visitor tracking, give sales people the power to be omnipresent in their sales efforts.

Companies focusing on account-based marketing (ABM) will see huge benefits as sales people focus on quality, not quantity, and require different types of touch points to effectively penetrate key accounts. The solution is also the perfect complement to Lead Liaison’s marketing stack, which includes automated nurturing capabilities that salespeople will also find valuable. It fits seamlessly into the organization’s concept of “Lifecycle Stages,” and establishes a definition for “Suspects” in the sales process.

This deep integration of sales technology and marketing technology, combined with omnichannel outreach, makes this solution stand out in the marketplace. Companies will benefit from having a single source to help address multiple areas of the customer funnel.

Lead Liaison has taken this opportunity to refresh their pricing plans to reflect the new offerings, proving to businesses that this high-performance sales and marketing suite is a worthy investment for businesses of any size.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jen Worsham
Lead Liaison
+1 1 (888) 895-3237 Ext: 0
Email >
Follow us on
Visit website