From Highspot’s perspective, this report highlights a market shift in the way sales and marketing teams communicate with buyers, requiring companies to focus on empowering sales teams for better, more targeted customer conversations.
SEATTLE (PRWEB) December 08, 2017
Highspot, the sales enablement platform leader for content management, customer engagement, and analytics, has been recognized as a Representative Vendor in the 2017 Gartner “Market Guide for Digital Content Management for Sales.”
According to Gartner, “sales content management vendors are continuing to develop strong capabilities and drive product innovation through enhanced platform capabilities. Application leaders supporting sales must use this Market Guide to understand the key offerings and make sound investment decisions.”
“Because today’s buyers are more sophisticated and expect sales reps to add value, digital content management has become a must-have for sales enablement,” said Jake Braly, vice president of marketing, Highspot. “We believe that Gartner’s Market Guide offers validation that Highspot is the most complete enablement solution on the market."
Highspot’s strength in AI and leadership in predictive analytics and machine learning to surface the best content for every interaction was also highlighted in the report. According to Gartner, “Artificial intelligence is fast becoming a core capability in DCMS [digital content management for sales], where algorithms replace the manual operational tasks.”
From Highspot’s perspective, this report highlights a market shift in the way sales and marketing teams communicate with buyers, requiring companies to focus on empowering sales teams for better, more targeted customer conversations. Traditional sales and marketing approaches no longer work to win and retain customers. Modern buyers don’t want to be sold—they want to be guided. Highspot ensures sales representatives are equipped with the right sales content and education at the right time in order to keep buyers engaged. Moreover, marketers can better share content and leverage insights on data use and effectiveness to drive a more cost-effective, data-driven content marketing strategy.
Individuals interested in downloading a complimentary copy of the Gartner “Market Guide for Digital Content Management for Sales” report may do so here.
Source: Gartner, "Market Guide for Digital Content Management for Sales," Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert, 17 November 2017.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Highspot gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 30+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love. Using Highspot, sales teams can quickly find the best-performing content, and customize it for each opportunity—while marketers gain insights on content use and effectiveness to develop a data-driven strategy. With 90 percent average monthly recurring usage and global support in 125 countries, Highspot is the most trusted solution for sales enablement. Learn how Highspot helps businesses modernize their sales and marketing by visiting http://www.highspot.com.