Mediaplanet Celebrates Diversity in Research with First Edition of “Empowering Women in Research ” Campaign

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Mediaplanet’s Women in Research campaign found within USA TODAY and online will honor the discoveries and advancements women have made in research across various fields. It will give insight into why women in research are still stigmatized, as well as highlight the companies and schools investing in the next era of women in research roles.

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Women currently make up just 28% of researchers, and they are under-represented in research and development globally. By the year 2050, it’s predicted that half the jobs that currently exist will have disappeared.

Mediaplanet announces distribution of its first cross-platform edition of “Empowering Women in Research,” which aims to celebrate the growth of diversity in these fields while also examining the lack of gender parity in the industry. It will offer factual reasons as to why women in research are still stigmatized, highlight the companies investing in the next era of women researchers, and detail the top research schools developing our future generation of leaders.

The print component of “Empowering Women in Research” is distributed within USA Today, with a circulation of approximately 250,000 and an estimated readership of 750,000. The digital component is distributed internationally through a vast social media strategy, and across a network of top news sites and partner social media platforms. To explore the digital version of the campaign, go to Mediaplanet’s Education and Career website.

Philanthropist Melinda Gates graces the cover of the print publication. She understands that in the research industry, gender diversity is a critical part of the equation. Inside, Gates shares her experience of being a woman in STEM and her advice to change the industry by being different, finding a mentor and staying optimistic. She started her career at Microsoft in the 1980s and has since been named #2 on Forbes’ 2016 List of America’s Top Givers.

Fact: Women currently make up just 28% of researchers, and they are under-represented in research and development globally. By the year 2050, it’s predicted that half the jobs that currently exist will have disappeared. This puts a premium on researchers’ unique skill and factualizes our need for more humans in this industry.

This campaign was made possible with the support of UN Women, Women in Research, Johnson & Johnson, NASA, The Association of Clinical Research Professionals, Women in Aerospace, American Association of University Women, Melinda Gates, Ipsos, Oath, MarketCast, Jodi Harris and Anheuser Busch, Tiera Fletcher and Boeing Company, Kristen Harmeling and YouGov, University of Pittsburgh, University of Florida, Kathryn Kimmel, Zhenan Bao, Peggy Whitson, Christyl Johnson, Sandy Coleman, Dr. Ellen Ochoa and more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Mila Hudson
mila.hudson(at)mediaplanet.com
(646) 619-3302

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