Elinchrom Is Excited to Announce the Launch of a New Online Resource Dedicated to the World of Adventure Sports Photography: Elinchrom Adventure School

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This site features exclusive content created via a partnership with Michael Clark, a pro adventure sports photographer with over 21 years experience as well as other noted adventure sports photographers.

Adventure School
Our hope is that this site is a resource that inspires, educates and promotes passion, dedication and craftsmanship. Adventure sports photography is a demanding genre that requires not only excellent photography skills but also a deep understanding of the outdoors.

This site features exclusive content created via a partnership with Michael Clark, a pro adventure sports photographer with over 21 years experience as well as other noted adventure sports photographers.

"Our hope is that this site is a resource that inspires, educates and promotes passion, dedication and craftsmanship. Adventure sports photography is a demanding genre that requires not only excellent photography skills but also a deep understanding of the outdoors." Michael Clark, Adventure School Contributor

Working with some of the top athletes in their fields, including professional climbers Delaney Miller and Ben Rueck plus world-class whitewater kayakers Rafa Ortiz, Rush Sturges and Liam Field; Michael and Elinchrom are creating tutorials that cover more than just photography and lighting skills. Elinchrom Adventure School courses will cover everything it takes to create incredible images that truly stand out in today’s crowded market.

"Elinchrom Adventure School is meant for every photographer. I believe that even people who don’t normally shoot adventure sports will be able to find useful information in the tutorials and, at the very least, be inspired to push themselves creatively." Simon Whittle, CEO of Elinchrom.

Access to Elinchrom Adventure School is completely free with sign up.

The first course, “Rifle Mountain Park: Rock Climbing” is live now! Join Michael Clark on a rock climbing photo shoot in Rifle Mountain Park, Colorado with professional climbers Delaney Miller and Ben Rueck. In this course, Michael will walk you through the gear he brought along and used for the photo shoot, including all of his lighting and photo gear, as well as his climbing equipment. In addition, go behind the scenes and watch how Michael sets up his lighting, captures the images and works with the climbers to produce both action images and portraits. See what it takes to capture images of this airy sport and how to prepare to photograph rock climbing.

Be sure to visit adventureschool.elinchromus.com to join!

A few of Michael’s clients include Apple, Adobe, Nikon, Microsoft, Nokia, Red Bull, Sports Illustrated, National Geographic, Surfer, Rock and Ice and Outdoor Photographer.

About Elinchrom:
Since 1962, Elinchrom has been producing the world’s most portable lighting gear, drawing from a heritage of more than 50 years of innovation. Based in Renens, on the shores of Lake Geneva, Switzerland, Elinchrom continues to innovate with a product range that covers every photographer’s needs, from compact flash equipment to battery and power pack systems, reflectors, softboxes as well as numerous lighting accessories. Elinchrom’s lighting equipment is used around the world for both studio and outdoor purposes.

About MAC Group:
MAC Group is a sales, marketing and distribution company dedicated to supplying photographers, videographers, educators and students with the world's finest image-making tools, education and inspiration. For more information on the MAC Group, please visit: http://www.MACgroupUS.com

Contact: For review and marketing opportunities with in the US, please contact Jeff Lazell, Brand Marketing Manager for Elinchrom at their US Distributer MAC Group.
Email: JeffL@macgroupus.com

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Colleen Carlisle-Nicolas
MAC Group
+1 (914) 784-2678
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@ElinchromLTD
since: 01/2012
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