TruRating’s New Pricing Model Allows First Locations to Use Software for No Cost

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Customer feedback solution available in U.S. to retailers, restaurants and hospitality businesses allows companies to receive real-time reviews

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"Feedback via TruRating is transparent and actionable – it is now our key service metric.” - Mike Pearson, operations director at restaurant chain Ping Pong

TruRating, a customer feedback solution for retail, restaurant and hospitality spaces, is launching a new pricing model that will enable businesses to utilize the platform for no cost. The software sits on the payment terminal and asks one simple question at the point-of-sale, ensuring real-time customer feedback. It drives meaningful insight that businesses can quickly act upon, in real-time.

Now, when a business signs up to TruRating, it simply needs to turn it on through the payment terminal (no integration required) and the business will receive the software free for its first location. For every additional location, businesses will be able to pay a flat monthly rate per store.

Users of TruRating will have access to all of its core features:

Five core questions posed on the payment terminal in rotation
Two custom questions
Full access to dashboards and reporting
Unlimited number of ratings
Retailer profile page
Social widget, which allows retailers to share their scores on their website and social channels

“We believe that providing a great customer experience is critical and every business should be able to afford to collect, analyze and act on customer feedback – not limited to those with big data capabilities and associated budgets,” said Georgina Nelson, founder and CEO of TruRating.

“Our technology is very simple to integrate, with a dashboard that provides a meaningful experience for businesses of all sizes,” Nelson continued. “From small family-run businesses to global organizations, everyone needs good, reliable, usable data to make educated decisions on their growth plans.”

By analyzing feedback data, businesses can test new layouts, products and so much more before rolling out costly new strategies. It also helps to monitor growth and to ensure customers get a consistent experience in-store and across locations.

“That’s why we’re giving away the software for first locations,” said Nelson. “Every business should have these opportunities.”

“We’ve been hugely impressed with the sheer volume of customer ratings we collect daily with TruRating,” said Mike Pearson, operations director at restaurant chain Ping Pong. “We regularly take advantage of the powerful pieces of consumer insight it provides to manage and grow our business. Feedback via TruRating is transparent and actionable – it is now our key service metric.”

TruRating was founded in the UK by CEO Georgina Nelson in 2014, and has since expanded operations to Australia, Canada and the United States, and is live in two additional countries, Ireland and New Zealand.

For more information about TruRating and its offerings, visit http://www.trurating.com.

About TruRating:
TruRating is a customer feedback solution for retailers, restaurants and hospitality businesses that utilizes real-time, validated customer feedback in-store at the point-of-sale. With the power and simplicity of one question, customers are asked to respond right at checkout using the 0-9 keypad on the payments terminal. With an industry-leading 88 percent response rate, TruRating’s innovative technology platform gives business owners the real-time data they need to make better decisions. Founded in the UK by CEO Georgina Nelson in 2014, TruRating has since expanded operations to Australia, Canada and the United States, and is live in two additional countries, Ireland and New Zealand. Learn more about the ratings revolution at http://www.trurating.com.

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